# The Opposite of Grand Theft Auto, From Volvo By Arjun Davda | Published 2005-11-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-opposite-of-grand-theft-auto-from-volvo Is the excitement of stealing cars and running people over losing it's groove? If so, check out "[Volvo](https://www.trendhunter.com/trends/volvo-cars) Drive for Life", a video game that Volvo is using to showcase its product. Unlike most video game, Volvo Drive For Life does not reward you for speed. Rather, it rewards you for safety and features a virtual reality tour of Volvo's safety training center. In other words, if you fall into the 0.1% of video game players that hates speed, crashing, racing, stunting, or stealing, then this game is for you! The game is scheduled for an initial run of 100,000 copies. Sad, but true. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Safety-focused Video Games:** Opportunity to create video games that prioritize safety and educate users on specific industries. - **Virtual Reality Tours:** Opportunity to develop VR experiences that allow users to explore real-world locations or facilities. - **Alternative Gaming Experiences:** Opportunity to cater to the niche market of players who dislike speed, crashing, racing, and stunting in video games. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity to create interactive experiences that highlight the safety features and training of vehicles. - **Technology:** Disruptive innovation opportunity to develop virtual reality tours for various industries, such as manufacturing, healthcare, or tourism. - **Gaming:** Disruptive innovation opportunity to create alternative gaming experiences that cater to players seeking a different kind of gameplay. ## Related on Trend Hunter - [Simulation Parking Lot Games](https://www.trendhunter.com/trends/car-park-capital.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [Video Game-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mg-maze.md) - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md) - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md) - [Game-Inspired Electric Vehicles](https://www.trendhunter.com/trends/inception-ev.md)