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# Strange Soil Masks
Mattia Casalegno's 'The Open' is an Odd Sensory Installation

By Meghan Young | Published 2010-11-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/the-open
References: [gizmodo](http://gizmodo.com/5691727/what-the-hell-was-this-person-thinking) & [mattiacasalegno.net](http://www.mattiacasalegno.net/index.php?/synaesthesiae/the-open/)

If you ever wondered what it would be like to have a [slab of grassy soil](https://www.trendhunter.com/trends/quisimangia) pressed against your face, 'The Open' is just what you have been waiting for. An odd mask, it secures to your head for a unique sensory experience. Of course, you could just lay down on a fresh patch of earth in the summer.

Put together by Mattia Casalegno, 'The Open' also feeds the [sound of your breath](https://www.trendhunter.com/trends/sonic-heirloom) into headphones. By obscuring the wearer's vision, it plays up both [olfactory and auditory senses](https://www.trendhunter.com/trends/feel-the-sound). According to Casalegno, 'The Open' "plays with the Deleuzian notion of 'ritornell' (refrain), and about the quality of sound to define a territory."

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 38% | Activity: 8% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sensory Mask Experiences:** Opportunities to create unique sensory experiences using masks and other wearable devices.
- **Multi-sensory Installations:** The creation of interactive spaces that stimulate multiple senses for an immersive experience.
- **Deleuzian-inspired Art:** Art installations and experiences that explore the philosophy of Gilles Deleuze and its relation to sensory perception.

### Who This Affects Most

- **Art and Installation Design:** Opportunities for artists and designers to create innovative installations that play with sensory perception.
- **Wellness and Meditation:** Opportunities to use sensory masks and installations in wellness and meditation practices for a unique mind-body experience.
- **Performance and Entertainment:** Opportunities to incorporate sensory masks and installations in performances and entertainment events for a multi-sensory experience.

## Related on Trend Hunter

- [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md)
- [Artful Soil-Bending Exhibitions](https://www.trendhunter.com/trends/el-abrazo.md)
- [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md)
- [Nature-Reconnecting Art Installations](https://www.trendhunter.com/trends/highwood-installation.md)
- [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md)
- [Squishy Clay-Made Daybeds](https://www.trendhunter.com/trends/soft-soil-daybed.md)
- [Mask-Made Art Installations](https://www.trendhunter.com/trends/tidal-stories.md)
- [Touch-Reactive VR Experiences](https://www.trendhunter.com/trends/presence-in-bed.md)
- [Fluidless Scent-Releasing Facemasks](https://www.trendhunter.com/trends/smart-face-mask-1.md)
