# Fabulous Frizzy Hairdos The Ones 2 Watch Magazine Delivers a Naturally Beautiful Photoshoot By Chalaine Mantha | Published 2011-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ones-2-watch References: [theones2watch](http://www.theones2watch.com/newwave/4384) The Ulrikke & Sigrid editorial for The Ones 2 Watch online magazine is like a breath of fresh air! Natural beauties show off their puffy and frizzy hair in this fabulous photoshoot. The editorial was photographed by Isa Jacob and styled by My Ringsted. The name for the editorial was created by using the names of the models, which are Sigrid Cold and Ulrikke Høyer. The models wear clothing and accessories from brands such as [H&M](https://www.trendhunter.com/trends/hm-and-elf-cosmetics), [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists), [ALDO](https://www.trendhunter.com/trends/aldo-men) and Topshop. I love the natural look of the models' makeup and the simple yet bold jewelry. The looks featured in the editorial for The Ones 2 Watch aren't outlandish and are totally wearable. The looks are perfect for a hot date or a night on the town with your girlfriends. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Natural Hair Trends:** Opportunity for hair care brands to develop products tailored towards enhancing and maintaining frizzy and puffy hair. - **Minimalist Makeup:** Opportunity for cosmetic brands to create simple yet impactful makeup looks that enhance natural beauty. - **Wearable Fashion:** Opportunity for fashion brands to design and promote wearable and versatile clothing options. ### Who This Affects Most - **Hair Care:** Trend towards embracing natural hair opens doors for innovative hair care products and treatments. - **Cosmetics:** Shift towards minimalist makeup creates demand for new cosmetic products with a focus on enhancing natural features. - **Fashion:** Growing preference for wearable fashion highlights a need for brands to offer versatile and stylish options. ## Related on Trend Hunter - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Clean Frizz Control Haircare](https://www.trendhunter.com/trends/noughty-frizz-magic.md) - [Textured Hair Advertising Campaigns](https://www.trendhunter.com/trends/from-one-queen-to-another.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md)