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# Face Projection Pictorials
The Ones 2 Watch Up Against Us Editorial is Artful

By Jana Pijak | Published 2012-01-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-ones-2-watch-up-against-us
References: [theones2watch](http://www.theones2watch.com/newwave/6949) & [models](http://models.com/work/the-ones-2-watch-new-wave-up-against-us/74415)

The Ones 2 Watch Up Against Us menswear editorial features a variety of [classic menswear staples](https://www.trendhunter.com/trends/luxury-menswear-campaign) that showcase tailoring and structured silhouettes. These dapper ensembles are worn by models Benoni Loos, Wes Phillips and Frederik Tolke, among others. They sport a stunning wardrobe styled by Adrian Manuel captured in images lensed by photographer Zak Krevitt.

The models wear designer selects from labels like ASOS, Cheap Monday, [Riviera Club](https://www.trendhunter.com/trends/spring-knits-collection) and many other big brand names in the fashion realm. A combination of [designer and streetwear staples](https://www.trendhunter.com/trends/day-3-capsule-2), this elegant wardrobe proves that style fit for a gentleman can also be affordable. The group's dashing looks are accessorized with masculine leather carry-alls and preppy shoes. Their looks are given the perfect finishing touch with clean cut grooming by Lizzie Arneson.

Image Credit: Zak Krevitt

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 64% | Activity: 22% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Elegant Affordable Style:** Disruptive innovation opportunity: Creating affordable menswear that combines designer and streetwear staples in elegant ensembles.
- **Structured Silhouettes:** Disruptive innovation opportunity: Developing tailored menswear pieces that showcase structured silhouettes with a modern twist.
- **Clean Cut Grooming:** Disruptive innovation opportunity: Offering grooming products and services specifically designed for achieving clean cut looks for men.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Integrating big brand names with affordable pricing to democratize fashion and cater to a wider range of consumers.
- **Accessories:** Disruptive innovation opportunity: Creating masculine leather carry-alls and preppy shoes that are both functional and stylish.
- **Beauty:** Disruptive innovation opportunity: Developing grooming products and services tailored towards the specific needs and desires of men.

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