# Chic Street Glamour Editorials The Ones 2 Watch K-Town Exclusive Embodies Urban Elegance By Jana Pijak | Published 2013-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-ones-2-watch-ktown References: [theones2watch](http://www.theones2watch.com/newwave/13044) & [theones2watch](http://www.theones2watch.com) Photographer Efi Zachou captures brunette beauty Nadia Araujo in The Ones 2 Watch K-Town editorial. The Select Models face is captured in the heart of Kentish Town, London while sporting a street-savvy wardrobe of edgy urban attire. The Ones 2 Watch K-Town editorial is outfitted by wardrobe stylist Ash Hill who dresses Nadia in a slew of designer staples from labels that include Roberto Piqueras, Beyond Retro and Asos just to name a few. Whether sporting galactic pattern sweaters, sporty jersey tops or eye-catching floral print skirts, the model beauty pulls off an eclectic mix of streetwear with a glamorous and unexpected twist. In addition to pairing her wardrobe with oversized gold hoop jewellery, the model also sports retro curled locks and dramatic makeup looks that are courtesy of beauty artist Brendan Robertson. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 97% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear Fashion:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials and manufacturing processes for streetwear fashion. - **Urban Elegance:** Opportunity for disruptive innovation: Create luxury streetwear brands that combine elegance and urban aesthetics. - **Editorial Photography:** Opportunity for disruptive innovation: Develop AI-powered photography tools for creating high-quality editorial images. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation: Integrate augmented reality technology into the fashion industry, allowing customers to try on clothes virtually. - **Jewelry:** Opportunity for disruptive innovation: Use blockchain technology to provide transparent supply chain information and authentication for luxury jewelry. - **Beauty:** Opportunity for disruptive innovation: Develop AI-powered beauty apps that can recommend personalized makeup looks based on facial features and skin tone. ## Related on Trend Hunter - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Trendy Songstress-Inspired Apparel](https://www.trendhunter.com/trends/nadine-coyle.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md)