# Artful Cosmetic Closeups The Painted Exclusive for The Ones 2 Watch Celebrates Bold Makeup Looks By Jana Pijak | Published 2014-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ones-2-watch-editorial References: [theones2watch](http://www.theones2watch.com/newwave/beauty/19812/) & [theones2watch](http://www.theones2watch.com) Photographer Filippo Thiella captures the "Painted" editorial exclusive for web publication The Ones 2 Watch. Shining a light on [vivid cosmetics](https://www.trendhunter.com/trends/i-play-beauty-campaign), this editorial takes an artful approach to traditional makeup looks. Makeup for the photo series is courtesy of Luciano Chiarello who creates [expressive and theatrical looks](https://www.trendhunter.com/trends/eye-stylus-shadow-stick) for his model muse Katiusha from MP Management in Milan. The editorial's wardrobe is provided by stylist Alessandra Macri who dresses her model muse in polka-dot printed dresses, perforated athleticwear tops and crystal-accented frocks that embody a glamorous air. Katiusha poses in a range of designer looks from labels that include Mila Schon, Kay Senchai and Carlo Pignatelli among other names. The Ones 2 Watch "Painted" fashion story celebrates [artful cosmetics](https://www.trendhunter.com/trends/camlia-futura) and opulent wardrobe staples that are paired together to create magic. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Artful Cosmetics:** There is an opportunity for cosmetic brands to innovate their products towards bold and expressive looks. - **Opulent Wardrobe Staples:** There is a market for luxury clothing brands to provide clothing that embody a glamorous air to complement artful makeup. - **Photography Techniques:** There is an opportunity for photography equipment companies to innovate new gear and techniques in capturing artful makeup looks. ### Industries Being Reshaped - **Cosmetics:** Cosmetic brands must develop new product lines to meet the growing demand for bold and expressive looks in the market. - **Fashion:** Luxury clothing brands must master the art of creating opulent wardrobe staples that complement artful makeup to capture the market. - **Photography Equipment:** There is a need for photography equipment companies to cater to photographers looking to capture the artful makeup trend with new gear and techniques. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md)