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# Emotive Socialite Editorials
The Ones 2 Watch Black Dementia Photoshoot is Elgantly Opulent

By Jana Pijak | Published 2013-02-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-ones-2-watch-black-dementia
References: [theones2watch](http://www.theones2watch.com/newwave/11261) & [theones2watch](http://theones2watch.com)

The Ones 2 Watch 'Black Dementia' editorial takes inspiration from a [1920s style aesthetic](https://www.trendhunter.com/trends/studio-nicholson-fw25). Model An Oost stars in the portrait series and is captured by photographer Mous Lamrabat's lens.

An channels a wealthy and elegant socialite who models her exuberant wardrobe inside her empty home. The model is outfitted by stylist Lisa Lapauw who dresses her in [elegantly ornate pieces](https://www.trendhunter.com/trends/vintageinspired-jewelry) by Acne, Henrik Vibskov and Glenn Martens by Ra among a slew of others.

The Ones 2 Watch 'Black Dementia' editorial shines a light on [retro infused beauty looks](https://www.trendhunter.com/trends/il-pranzo-campaign) that are reminiscent of the 20s era. While hair stylists Sigrid Volders and  Kevin Murphy give An a curled up-do, the model's naturalistic makeup remains fresh faced and subtly sultry.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 80% | Activity: 24% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **1920s-style Fashion:** An increasing demand for elegant, ornate, and retro-infused fashion that resembles the 20s era presents opportunities for fashion designers to create modern designs with vintage-inspired elements.
- **Subtle Sultry Makeup:** The trend for subtle, fresh-faced, and sultry makeup presents an opportunity for makeup brands to create products that enhance natural beauty yet exude subtle sensuality.
- **Emotive Photography:** Increasing interest in emotive photography, which captures a sense of nostalgia, opulence, and wealth, opens up innovation opportunities for photographers to merge different styles and create their own unique brand.

### Where This Applies

- **Fashion Industry:** The fashion industry can leverage the trend of 1920s-style fashion to create modern designs that capture the essence of vintage-inspired clothing and appeal to consumers' sense of luxury.
- **Cosmetics Industry:** The cosmetics industry can create and market makeup products that blend natural beauty and subtle sexiness to appeal to consumers who seek a more understated yet sensuous look.
- **Photography Industry:** The photography industry can leverage the trend of emotive photography to create unique, opulent, and distinctive styles that capture the essence of the past while staying relevant to the present.

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