# Virtual Reality Shower Videos 'The One Show' Created a VR Experience to Inspire Ideation By Laura McQuarrie | Published 2016-12-20 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-one-show References: [adweek](http://www.adweek.com/adfreak/one-show-made-360-video-inside-shower-so-you-can-have-great-ideas-anywhere-175090) & [oneshow.org](https://www.oneshow.org/) Since many people find that the best ideas come to them while they are lathering up, shampooing, shaving or rinsing off and in the shower, an advertising awards show known as 'The One Show' created a VR video to build off of this concept. The 'One Shower VR Experience' has been shared to [YouTube](https://www.trendhunter.com/trends/ubco-2x2) as a [360-degree video](https://www.trendhunter.com/trends/a-conversation-with-the-sun) that is meant to be endlessly inspiring. The immersive video is meant to serve as a soothing place to conjure up ideas, especially in situations where stopping to take a shower is simply not possible. This year, the One Shower VR Experience is being used as part of The One Show's newest campaign to call for entries on the theme of "One is all it takes." Alongside this inspiring VR video, The One Show also created a [Google](https://www.trendhunter.com/trends/shaped-by-water) Cardboard headset inspired by the shape of its prestigious Pencil award. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 26% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality in Idea Generation:** Virtual reality videos and experiences are being used to stimulate creativity and idea generation, even in situations where taking a shower is not possible. - **Immersive 360-degree Videos:** The use of 360-degree videos allows for a more immersive experience, making it easier to stimulate ideas and inspiration. - **Virtual Reality and Brand Campaigns:** Virtual reality is being integrated into brand campaigns as a way to engage audiences and encourage participation. ### Where This Applies - **Advertising and Marketing:** The advertising industry can leverage virtual reality technology to create immersive brand experiences and spark innovative campaigns. - **Technology and Entertainment:** The technology and entertainment industries can explore virtual reality as a medium to create interactive and engaging content for users. - **Innovation and Design:** Virtual reality can be utilized in the innovation and design industry to explore new creative possibilities and enhance the ideation process. ## Related on Trend Hunter - [Pop-Up Sensory Showers](https://www.trendhunter.com/trends/sensory-shower.md) - [Accessible Shower Designs](https://www.trendhunter.com/trends/accessible-showers.md) - [Inspiring Daily Bodycare](https://www.trendhunter.com/trends/unleash-your-inner-shower.md) - [Fully Integrated Smart Showers](https://www.trendhunter.com/trends/power-shower-head.md) - [Touch-Reactive VR Experiences](https://www.trendhunter.com/trends/presence-in-bed.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Branded Gaming Showers](https://www.trendhunter.com/trends/gaming-shower.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [WiFi-Enabled Circular Showers](https://www.trendhunter.com/trends/circular-shower.md)