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# Festive Hotel-Branded Online Cooking
The Omni Grove Park Inn Virtually Celebrates the Holidays

By Grace Mahas | Published 2020-10-15 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/the-omni-grove-park-inn
References: [omnihotels](https://www.omnihotels.com/hotels/asheville-grove-park/things-to-do/upcoming-events/national-gingerbread-competition)

The [Omni Grove Park Inn](https://www.trendhunter.com/trends/blitzens-bar), a historic hotel in North Carolina, is celebrating the holidays with two virtual events, an online cooking course with Chef Carla Hall and a social media countdown – in lieu of a public Gingerbread display.

On Thursday, October 22nd, fans can join a three-part [virtual series with celeb chef](https://www.trendhunter.com/trends/kitchenaid-room-to-host) Carla Hall that teaches viewers how to create a festive gingerbread house at home. The pay-per-view course will donate a portion of the proceeds toward ACFEF’s Chef & Child initiative and all class attendees will receive a 15% discount on future hotel stays (from January to March 2021).

In addition, the Omni Grove Park Inn is also hosting '12 Days of Gingerbread,' a physical distancing way to celebrate the 2020 National Gingerbread House competition winners while staying apart. Starting on December 1st, one winner a day will be announced with the Grand Prize winner being revealed on the final day.

Image Credit: The Omni Grove Park Inn

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 39% | Activity: 44% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Cooking Courses:** Opportunity for hotels to offer virtual cooking classes with renowned chefs, allowing guests to learn new skills and enjoy interactive experiences from the comfort of their homes.
- **Online Holiday Celebrations:** Hotels can create virtual events and social media campaigns to engage with customers during the holiday season, providing entertainment and festive experiences.
- **Physical Distancing Celebrations:** Innovative ways to celebrate special events while maintaining physical distancing, such as the '12 Days of Gingerbread' competition, can bring joy and excitement to customers.

### Where This Applies

- **Hospitality:** Hotels can leverage virtual experiences and online events to keep guests engaged and connected, even when they cannot visit in person.
- **Culinary:** The culinary industry can explore opportunities for virtual cooking classes and events, creating new revenue streams and expanding their reach.
- **Entertainment:** Entertainment companies can partner with hotels to create unique virtual experiences and online campaigns during festive seasons, providing customers with memorable moments.

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