# Controversial Color Resorts The Olialia Fantasy Island in Maldives is Exclusive to Blondes By manzil | Published 2010-10-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-olialia References: [nydailynews](http://www.nydailynews.com/money/2010/10/03/2010-10-03_vacation_spot_wont_resort_to_brunettes.html) & [telegraph](http://www.telegraph.co.uk/travel/travelnews/8043839/Island-to-be-staffed-exclusively-by-blondes.html) Lithuanian travel firm The Olialia has proposed to open a [holiday resort on a private island](https://www.trendhunter.com/trends/sindalah) in Maldives where only beautiful blonde females will be employed. The idea behind the project is to show that blondes intelligent individuals. The proposed project will include [exclusive luxurious airline and yacht service](https://www.trendhunter.com/trends/allinclusive-by-marriott) for the visitors. The idea has already been criticized for being discriminative, and rightfully so considering its rules for employment. **Implications** - The [hotel and tourism industry](https://www.trendhunter.com/trends/bwh-hotels) is one ridden with competition. As a result, many hotel owners and founders are implementing gimmicks and themes that attract media attention and generate consumer buzz. This usually takes the form of travel experiences catered to a specific kind of tourist: the pet lover, the environmentalist or the athlete. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Themed Travel Experiences:** Creating travel experiences catered to specific types of tourists can generate media attention and consumer buzz. - **Luxury Airline and Yacht Services:** Providing exclusive and luxurious transportation services can enhance the overall travel experience. - **Controversial Marketing Strategies:** Implementing controversial and attention-grabbing marketing strategies can generate publicity, but may also face criticism. ### Where This Applies - **Hotel and Tourism:** The hotel and tourism industry can employ themed travel experiences and luxury transportation services to attract more customers. - **Marketing and Advertising:** The marketing and advertising industry can explore controversial marketing strategies to create buzz and generate publicity for businesses. - **Hospitality and Luxury Services:** The hospitality and luxury services industry can benefit from offering exclusive and high-end transportation options for travelers. ## Related on Trend Hunter - [Blonding Techniques-Focused Virtual Events](https://www.trendhunter.com/trends/iconic-blonde.md) - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md) - [Cruising Lipstick Labs](https://www.trendhunter.com/trends/blend-bar.md) - [Inclusive Hotel Soaps](https://www.trendhunter.com/trends/diamond-browns.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Hollywood-Inspired Vacation Ads](https://www.trendhunter.com/trends/its-all-possible.md)