# Energizing eSports Drinks Ready-to-Drink G Fuel is the Official Energy Drink of eSports By Laura McQuarrie | Published 2019-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-official-energy-drink-of-esports References: [prnewswire](https://www.prnewswire.com/news-releases/g-fuel-the-official-energy-drink-of-esports-is-now-available-in-16-ounce-cans-nationwide-300884794.html) & [gfuel](https://gfuel.com/) G Fuel Energy Formula, 'The Official Energy Drink of Esports,' is now available in 16-ounce cans and four flavors, offering a convenient way for gamers to fuel themselves. G Fuel's ready-to-drink energy beverage is offered in flavors like Blue Ice, Sour Cherry, Rainbow Sherbet and FaZeberry, which was created in partnership with [professional eSports organization](https://www.trendhunter.com/trends/f3-energy) FaZe Clan. In these drinks, eSports professionals and fans alike will find ingredients like PurCaf organic caffeine, the S7 blend of seven plant-based ingredients to increase nitric oxide by 230%, vitamins, 100% pure L-Theanine and more—all without [sugar or calories](https://www.trendhunter.com/trends/phorm-energy). The beverages have been specifically created to enhance [gaming performance](https://www.trendhunter.com/trends/now-sports-esport-reaction) by supporting increased energy, focus and reaction time without the crash that's often caused by sugary energy drinks. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Esports Energy Drinks:** The increasing popularity of eSports has created a demand for energy drinks specifically tailored to gamers, providing an opportunity for disruptive innovation in the beverage industry. - **Health-conscious Gaming Beverages:** The emergence of energy drinks with organic and plant-based ingredients, free of sugar and calories, presents a disruptive innovation opportunity in the health and wellness industry. - **Partnerships with Esports Organizations:** Collaborations between energy drink brands and professional eSports teams/organizations offer a disruptive innovation opportunity to tap into the rapidly growing eSports market. ### Sectors Adopting This - **Beverage Industry:** The introduction of ready-to-drink energy formulas specifically targeted at gamers opens up a disruptive innovation opportunity in the beverage industry. - **Health and Wellness Industry:** The development of energy drinks with organic and plant-based ingredients, designed to enhance gaming performance without the negative effects of sugary drinks, presents a disruptive innovation opportunity in the health and wellness industry. - **Esports and Gaming Industry:** Partnerships between energy drink brands and eSports organizations create a disruptive innovation opportunity to capitalize on the growing popularity and market of professional gaming. ## Related on Trend Hunter - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Hybrid Gamer-Focused Energy Drinks](https://www.trendhunter.com/trends/g-fuel-5.md) - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md) - [Esports Energy Sponsorships](https://www.trendhunter.com/trends/g-fuel-6.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md) - [Caffeine-Free Gamer Drinks](https://www.trendhunter.com/trends/sneak-hydrate.md) - [Game-Inspired Energy Drinks](https://www.trendhunter.com/trends/g-fuel.md) - [Esports-Branded Energy Drinks](https://www.trendhunter.com/trends/gbeat-energy-drinks.md)