# First-Access Beauty Hubs The O. Lab Gives Members First Access to New Launches from The Ordinary By Laura McQuarrie | Published 2022-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-o-lab References: [allure](https://www.allure.com/story/the-ordinary-o-lab-launches-2023) & [theordinary](https://theordinary.com/en-ca/theolab) [The Ordinary](https://www.trendhunter.com/trends/the-ordinary-white-papers) is a cult-favorite skincare brand for its affordable prices and no-nonsense ingredient-focused formulations, and The O. Lab is a new hub for fans who want first access to all that the brand has to offer. The O. Lab is a place for fans of the brand to connect, consume behind-the-scenes content and get the [newest product launches and innovations](https://www.trendhunter.com/trends/choose-a-price) before anyone else. Although the brand's Glucoside Foaming Cleanser is launching officially in March 2023, members of The O. Lab can shop this product right now. Through The O. Lab, members will also get a look at other upcoming launches for the brand, all of which were based on what the community has been asking for. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 64% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Skincare Subscription Services:** Offering early access to new skincare products and exclusive launches through subscription services could be a disruptive innovation opportunity in the beauty industry. - **Community-driven Product Development:** Developing new products based on consumer feedback and preferences through community engagement can be a disruptive innovation opportunity in the beauty industry. - **Online Brand Communities:** Developing online brand communities like The O. Lab that offer exclusive access to new products and behind-the-scenes content can be a disruptive innovation opportunity in the beauty industry. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry can explore offering subscription services, community-driven product development, and exclusive online brand communities to disrupt the market. - **E-commerce:** E-commerce platforms can offer early access to new products through exclusive partnerships and develop online brand communities to offer unique shopping experiences and drive sales. - **Content Creation:** Content creation professionals can explore working with brands to create behind-the-scenes content that offers exclusive access to new products and encourages consumer engagement with the brand. ## Related on Trend Hunter - [Skincare Research Hubs](https://www.trendhunter.com/trends/the-ordinary-white-papers.md) - [Ingredient-Focused Skincare Books](https://www.trendhunter.com/trends/ingredients-by-the-ordinary.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Pre-Release Cosmetics Programs](https://www.trendhunter.com/trends/too-faced-2.md) - [Beauty Retailer Acquisitions](https://www.trendhunter.com/trends/estee-lauder-acquired-deciem.md) - [Modular Fragrance Bodycare](https://www.trendhunter.com/trends/loopha.md) - [Cost-Effective Skincare Initiatives](https://www.trendhunter.com/trends/choose-a-price.md)