# Sensory Beauty Pop-Ups The O by Nars is a "Sensorial Playground" That Celebrates the Brand's Blush By Laura McQuarrie | Published 2019-06-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-o-by-nars References: [vogue](https://www.vogue.co.uk/article/dont-miss-the-exclusive-nars-the-o-pop-up) & [theobynars](https://theobynars.com/) In celebration of the 20th anniversary of its iconic Orgasm blush, [Nars](https://www.trendhunter.com/trends/nars-campaign) launched The O by Nars in London as a "sensorial playground" pop-up that invited people to awaken all of their senses. Over the course of just three days, people had the chance to explore the [multi-sensory pop-up's](https://www.trendhunter.com/trends/diptyques-orpheon) five interactive rooms, each of which was devoted to a different sense. In one of the rooms at The O by Nars, people could take a seat on a swing and move through [clouds of perfumes](https://www.trendhunter.com/trends/perfume-themed-escape-room) of smoke, while others offered a merry-go-round photobooth and even a slightly sensual touch-and-play latex balloon room. As visitors were presented with a digital RFID card upon entry, they were able to tap the card in each room to collect images of themselves and receive a goodie bag filled with the 20th anniversary limited-edition Orgasm capsule collection. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Sensorial Pop-ups:** Creating immersive and multi-sensory pop-up experiences that engage visitors through all senses. - **Personalized Branding:** Developing personalized and interactive experiences that show appreciation for customer loyalty and celebrate brand heritage. - **RFID Technology:** Leveraging RFID technology to seamlessly integrate digital experiences with physical spaces and facilitate data collection for future marketing strategies. ### Industries Being Reshaped - **Beauty and Cosmetics:** Creating immersive branding experiences through the use of technology to delight loyal customers. - **Event Planning and Hospitality:** Designing sensorial pop-up experiences that provide guests with a unique and memorable event that they will want to share on social media. - **Retail and Consumer Goods:** Exploring opportunities to integrate physical and digital experiences to create a seamless and immersive customer journey. ## Related on Trend Hunter - [Multi-Sensory ASMR Experiences](https://www.trendhunter.com/trends/dubai-airport-popup.md) - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md)