# Detoxifying Protein Milks The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity By Jana Pijak | Published 2017-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-nue-co References: [thenueco](https://www.thenueco.com/collections/all/products/milk-protein-gut-food) The Nue Co's Milk Protein + Gut Food beverage is a health supplement designed to [boost one's immune system](https://www.trendhunter.com/trends/colostrum-capsules) and energy levels. Known for offering products that are designed to [reduce bloating](https://www.trendhunter.com/trends/bloat-baddie) while promoting improved gut health, The Nue Co introduces another crowd favorite that is not only nutritious but also appetite-curbing. The snack substitute is an ideal [pre or post-workout option](https://www.trendhunter.com/trends/clear-protein-energy) and is made with raw ingredients that are also essential for healthy hair and nails. Made with 9 essential amino acids, The Nue Co's Milk Protein + Gut Food beverage is a beauty-enhancing and health-conscious product that is also elegantly packaged. Offering products that fuse sleek branding with nourishing ingredients, this brand appeals to health-conscious Millennials who aren't afraid to invest in a fitness regime or personalized diet plan. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Immunity-boosting Protein Beverages:** Disruptive innovation opportunity: Develop new flavors and formulations of protein beverages that focus on boosting the immune system. - **Gut Health Supplements:** Disruptive innovation opportunity: Create innovative gut health supplements that promote digestion and reduce bloating. - **Beauty-enhancing Health Products:** Disruptive innovation opportunity: Invent beauty-enhancing health products that combine essential amino acids with other nourishing ingredients. ### Who This Affects Most - **Health and Wellness:** Disruptive innovation opportunity: Explore new avenues within the health and wellness industry to create products that cater to the needs of health-conscious Millennials. - **Fitness and Nutrition:** Disruptive innovation opportunity: Develop new concepts and products within the fitness and nutrition industry that cater to the demands of individuals seeking pre or post-workout options. - **Personalized Diet Plans:** Disruptive innovation opportunity: Offer personalized diet plans that incorporate innovative and nutritious products for individuals looking to enhance their beauty and overall health. ## Related on Trend Hunter - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md) - [Efficient Gut Health Supplements](https://www.trendhunter.com/trends/gut-health-supplement1.md) - [Multi-Action Gut Supplements](https://www.trendhunter.com/trends/gut-barrier.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Collagen-Packed Protein Shakes](https://www.trendhunter.com/trends/collagen-protein-shake.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Grass-Fed Colostrum Powders](https://www.trendhunter.com/trends/grassfed-colostrum-powder.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/prebiotic-protein-smoothie.md) - [Beverage-Boosting Wellness Powders](https://www.trendhunter.com/trends/nutr-blends.md)