# Environmentally Minded Cosmetics The Nue Co. BARRIER CULTURE Helps Simplify Skincare Routines By Michael Hemsworth | Published 2021-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-nue-co-barrier-culture References: [uncrate](https://uncrate.com/the-nue-co-barrier-culture/) & [thenueco](https://www.thenueco.com/) The [Nue Co.](https://www.trendhunter.com/trends/barrier-clear-treatment) BARRIER CULTURE is a multipurpose collection of cosmetics that will work in tandem to support the skin, while also [simplifying skincare routines](https://www.trendhunter.com/trends/mio-cosmetics) for consumers. The products include the BARRIER CULTURE CLEANSER and MOISTURIZER, which are formulated to address the needs of consumers while also eliminating the need for a skincare regime that goes beyond just a few simple steps. This highlights an eco-friendly ethos by combating against the billions of packaging units that head into the landfill each year. The Nue Co. BARRIER CULTURE products are formulated with anti-pollution ingredients to help prevent the damaging effects of [airborne pollution](https://www.trendhunter.com/trends/ai-drop-finder) including sensitivity, dryness and blemishes. The products are reported to deliver impressive hydration and balance when used regularly. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 67% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Cosmetics:** Opportunity for cosmetics companies to create multifunctional products that simplify skincare routines. - **Eco-friendly Skincare:** Opportunity to develop environmentally conscious skincare products that reduce packaging waste. - **Anti-pollution Skincare:** Opportunity to create skincare products formulated to protect against the damaging effects of airborne pollution. ### Where This Applies - **Cosmetics Industry:** Opportunity for cosmetics companies to innovate by creating eco-friendly and multipurpose products while also addressing consumers' skincare needs. - **Packaging Industry:** Opportunity for packaging companies to innovate by creating sustainable and biodegradable packaging options for the cosmetics industry. - **Pollution Control Industry:** Opportunity for pollution control companies to partner with cosmetics companies in developing anti-pollution skincare products. ## Related on Trend Hunter - [Probiotic-Based Acne Treatments](https://www.trendhunter.com/trends/barrier-clear-treatment.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Lightweight Skin Protection Formulations](https://www.trendhunter.com/trends/barrier-protection.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Skin Barrier-Supporting Cosmetics](https://www.trendhunter.com/trends/simple-active-skin-barrier-care-repair.md) - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md)