# Circular Waterproof Parkas Frank and Oak Unveil the Nova Palar Parka for -30° C and Below By Grace Mahas | Published 2019-11-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-nova References: [instagram](https://www.instagram.com/p/B4fVbqih860/) & [frankandoak](https://www.frankandoak.com/sustainable-outerwear/mens-nova) With the winter season quickly approaching, the Nova Polar Parka comes as a cruelty-free way to stay warm and dry during this frosty time of year. The parka boasts animal-free PrimaLoft insulation -- a polyester filling that boasts the look and warmth of traditional down; sealed seams -- a function that keeps water and moisture from entering while ensuring the jacket is wind and waterproof; and Ripstop -- a cutting edge technology that ensures the fabric is resistant to tearing, ripping, and fraying. Frank and Oak's Nova Polar Parka is an eco-friendly and vegan solution to staying warm this winter. The coat boasts a closed-loop recycling system to ensure that old polyester garments s can be shredded to create new yarns and fabrics. In addition, the Nova Polar Parka also features DuPont Sorona fibers that are made from renewable plant-based ingredients. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 85% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Cruelty-free Insulation:** Disruptive innovation opportunity: Develop new insulation materials that provide the look and warmth of down without using animal products. - **Sealed Seam Technology:** Disruptive innovation opportunity: Create advanced seam sealing techniques that not only prevent water and moisture from entering but also enhance the overall durability and performance of the garment. - **Closed-loop Recycling System:** Disruptive innovation opportunity: Implement closed-loop recycling systems in various industries to efficiently repurpose old garments and reduce waste. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporate sustainable and cruelty-free materials into clothing collections to meet the growing demand for eco-friendly fashion. - **Outdoor Gear and Equipment:** Disruptive innovation opportunity: Develop advanced waterproof technologies and materials for outdoor gear to enhance performance and protection in extreme weather conditions. - **Textile Recycling:** Disruptive innovation opportunity: Establish efficient and scalable textile recycling processes to enable the transformation of old clothing into new yarns and fabrics for the fashion and apparel industry. ## Related on Trend Hunter - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Minimal Extreme-Cold Parkas](https://www.trendhunter.com/trends/asgard-down-parka.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Extreme Insulation Winter Jackets](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket.md)