# Reusable Bag Hybrids Notabag Offers the Benefits of a Tote Bag and a Backback in One By Laura McQuarrie | Published 2021-06-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-notabag References: [design-milk](https://design-milk.com/the-notabag-backpack-tote-hybrid-is-the-only-reusable-bag-you-need/) & [notabag](https://www.notabag.com/) Notabag combines a bag and a backpack into one easy-to-carry design that's as practical as it is eco-friendly. The hybrid [reusable bag](https://www.trendhunter.com/trends/versatile-bags-for-essentials) goes from a [tote bag to a backpack](https://www.trendhunter.com/trends/subu-x-hpotr) just by tugging on the straps, offering a convenient way to carry a variety of items. The design of the Notabag Original is made with cotton and a [rip-stop nylon](https://www.trendhunter.com/trends/nylon-tote-bags) and it boasts a durable, water-resistant and machine-washable form. When the bag doesn't need to be used in either of its two forms, it can be compacted into a pouch that can easily be tucked away. The dynamic Spring/Summer 2021 collection shares uplifting colors and patterns with options like Peach Twist, Black Brush and Green Sprinkle. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 89% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Hybrid Bags:** Innovative designs that combine the functionalities of different types of bags into one product, such as tote bags and backpacks, creating a more versatile and convenient option for consumers. - **Reusable Bags:** Products that are conscious of environmental sustainability and that provide consumers with options that reduce waste and eliminate the need for disposable bags. - **Compact Storage:** Designs that prioritize portability and easy storage through features such as collapsible structures or pouches, making them more convenient for consumers to carry around. ### Who This Affects Most - **Fashion:** Opportunities for designers and manufacturers to experiment with innovative designs and materials that adapt to changing consumer preferences for eco-friendliness and practicality. - **Retail:** Opportunities for retailers to offer a wider range of products that cater to consumer demands for reusable and multi-functional bags, creating a competitive edge over businesses that do not offer such options. - **Sustainability:** Opportunities for sustainability-focused businesses, such as those involved in eco-friendly manufacturing processes or material sourcing, to partner with designers and retailers to create products that align with their values. ## Related on Trend Hunter - [Ultra-Compact Packable Backpacks](https://www.trendhunter.com/trends/nanobag-1.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Ultra-Compact Backpack Designs](https://www.trendhunter.com/trends/nanobag-daypack.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md)