# Urban Outdoor Apparel Supreme and The North Face Team Up to Give You Some Serious Outdoor Gear By Peter Vallas | Published 2011-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-north-face References: [thatsteeze](http://thatsteeze.com/?p=1416070487) & [thenorthface](http://www.thenorthface.com/catalog/ca_ecom/en/index.html) Supreme and The North Face have teamed up for an unlikely combination in this Spring/Summer 2011 collection. Supreme is a leader in urban apparel and skate goods, while The North Face has specialized in providing the ultimate equipment to endure the outdoors in. This Supreme and The North Face Spring/Summer 2011 collection will make you the coolest kid on the campsite. The line features three sleeping bags, a series of [water-resistant jackets](https://www.trendhunter.com/trends/summit-series-advanced-mountain-kit) and a line of matching hats. The iconic large [Supreme logo](https://www.trendhunter.com/trends/supreme-x-wutang-clan) is branded on the sleeping bags that come in red, black and even camouflage. It's an unlikely combination, but it may encourage more young urbanites to take interest in camping out and getting to know the back woods better. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Urban Outdoor Gear:** The combination of urban style and outdoor functionality creates a trend of fashionable outdoor gear for city dwellers. - **Collaborative Branding:** Collaborations between popular brands are a trend to target diverse audiences and tap into new markets. - **Brand Loyalty:** The use of iconic logos on outdoor gear demonstrates the power of brand loyalty among consumers. ### Where This Applies - **Outdoor Apparel:** The outdoor apparel industry can benefit from incorporating urban style and collaborating with popular urban brands to attract new customers. - **Fashion Industry:** The fashion industry can explore the trend of urban outdoor gear and collaborate with outdoor gear brands to diversify their product line. - **Marketing Industry:** The marketing industry can assist in creating effective collaborations between brands and inspire brand loyalty through unique product offerings. ## Related on Trend Hunter - [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)