# Streetwear-Ready High-Performance Wear Th North Face Urban Exploration Debuts the Lemon Line By Kalin Ned | Published 2020-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-north-face-urban-exploration References: [hypebeast](https://hypebeast.com/2020/3/the-north-face-urban-exploration-ss20-the-future-city-capsule-3-kazuki-lemon) & [thenorthface](https://www.thenorthface.com/homepage.html) The [North Face Urban Exploration](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up) range is a stab by the adventure-focused company to infiltrate the hyper-popular world of [streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face) and it has been quite successful, allowing the brand to feature diverse and chic silhouettes that ensure aesthetic appeal and functional comfort. For Spring/Summer 2020, The North Face Urban Exploration returns with the 'Lemon' line. Emphasis is put on a few pieces, including the DWR-treated Bravo Long Coat, Tibetan prayer flag-inspired T-shirts and the Cordura-equipped Utility Shirt that is also water-resistant. Lemon is considered to be the third release of The North Face's Spring/Summer 2020 capsule. The range is developed in collaboration with Kazuki Kuraishi who is a "[long-time guest designer](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen)." Image Credit: The North Face ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 66% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Streetwear-ready High-performance Wear:** Disruptive innovation opportunity: Combine high-performance materials with streetwear aesthetics for functional and fashionable clothing. - **Dwr-treated Apparel:** Disruptive innovation opportunity: Develop innovative waterproofing treatments for clothing to enhance durability and functionality. - **Collaborative Designer Capsules:** Disruptive innovation opportunity: Partner with guest designers to create limited edition collections that merge unique styles with established brands. ### Who This Affects Most - **Outdoor Apparel:** Disruptive innovation opportunity: Integrate fashion-forward designs with advanced outdoor performance features to attract style-conscious outdoor enthusiasts. - **Streetwear:** Disruptive innovation opportunity: Merge streetwear aesthetics with technical fabrics and functionality to cater to the growing demand for fashionable activewear. - **Fashion Collaborations:** Disruptive innovation opportunity: Forge partnerships between fashion brands and guest designers to create exclusive collections that appeal to both brand loyalists and fashion enthusiasts. ## Related on Trend Hunter - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md)