# Rustic Tweed-Covered Parkas The North Face Purple Label x Harris Tweed Collection is Ultra-Warm By Michael Hemsworth | Published 2018-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-north-face-purple-label-x-harris-tweed References: [highsnobiety](https://www.highsnobiety.com/p/the-north-face-purple-label-harris-tweed-winter-2018-capsule/) The [North Face Purple Label](https://www.trendhunter.com/trends/mountain-ivy) x [Harris Tweed](https://www.trendhunter.com/trends/harris-tweed-1) Collection has been unveiled as a new albeit rustic lineup of winter garments for consumers to pick up when looking to stay warm and stylish. The collection includes the brand's [iconic parka](https://www.trendhunter.com/trends/the-north-face-japan-x-sashiko-gals1) covered in Harris Tweed's signature tweed along with other soft textile offerings to convey a sense of old-fashioned style with premium, modern comfort in mind. The collection of winter wear options also includes classic options that are ready to withstand the elements in style to offer wearers in any climate with a cozy wearing experience. The North Face Purple Label x Harris Tweed Collection also includes layering garments to offer consumers seeking to avoid larger outerwear varieties with additional options. Image Credit: The North Face Purple Label/eyecmag/Instagram ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rustic-elegant Winter Fashion:** Disruptive innovation opportunity: Designing winter garments that combine old-fashioned style with modern comfort. - **Luxury Performance Textiles:** Disruptive innovation opportunity: Creating high-end textiles that offer premium comfort and durability. - **Layering as Fashion Statement:** Disruptive innovation opportunity: Developing layering garments that provide style and functionality for consumers. ### Where This Applies - **Winter Fashion:** Disruptive innovation opportunity: Introducing new materials and designs into the winter fashion industry. - **Textile Manufacturing:** Disruptive innovation opportunity: Innovating luxury performance textiles for various industries such as fashion and outdoor gear. - **Outdoor Apparel:** Disruptive innovation opportunity: Designing outdoor garments that combine fashion and functionality, offering versatile options for consumers. ## Related on Trend Hunter - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md)