# Surreal Dream Couture The Non Spring/Summer 2011 Men's Collection Will Blow Your Mind By Amanda Chang | Published 2010-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-non References: [slamxhype](http://slamxhype.com/fashion/the-non-spring-2011-alchemia-mysteria-collection/) & [thisheartsonfire](http://www.thisheartsonfire.com/?p=12517) The Non has recently come out with their Spring/Summer 2011 collection entitled ‘Alchemia Mysteria’ that will simply blow your mind. While this is a [sophisticated menswear collection](https://www.trendhunter.com/trends/shapes-we-take), some of its pieces can transform into what resembles a woman's dress with a simple cinch. Inspired by surrealism paintings, The Non ‘Alchemia Mysteria’ collection and its [mystical stylings](https://www.trendhunter.com/trends/the-future-is-not-set) are sure to entice the mind into believing you were looking into a strange dream. **Implications** - Males in modern society are getting more in touch with their [stylish sides](https://www.trendhunter.com/trends/wildest-ones-yet) more than ever before. Products that allow men to experiment with their look are appealing to those who are no longer attracted to the super masculine aesthetic. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gender-bending Fashion:** The Non's collection blurs traditional gender lines, creating opportunities for disruptive innovation in the fashion industry. - **Surrealist Couture:** The Non's use of surrealism as inspiration could inspire designers to incorporate more avant-garde elements into their collections. - **Men's High Fashion:** The growing interest in men's fashion presents an opportunity for luxury fashion brands to expand their offerings. ### Who This Affects Most - **Fashion:** The Non's collection showcases new directions for menswear, making it a valuable reference for designers and fashion brands. - **Luxury:** The Non's sophisticated collection highlights a market for high-end men's fashion, illustrating an opportunity for disruptive innovation in the luxury sector. - **Retail:** With the growing interest in men's fashion, retailers can leverage the trend by creating more diverse product lines that cater to a wider audience. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)