# Cocktail Bar Recipe Books The NoMad Cocktail Book by Leo Robitschek Includes Over 300 Recipes By Michael Hemsworth | Published 2020-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-nomad-cocktail-book References: [coolmaterial](https://coolmaterial.com/media/books/the-nomad-cocktail-book/) & [penguinrandomhouse](https://www.penguinrandomhouse.com/books/598411/the-nomad-cocktail-book-by-leo-robitschek/) The [NoMad](https://www.trendhunter.com/trends/bar-collection) Cocktail Book has been penned by Bar Director Leo Robitschek of the NoMad Bar in Manhattan as a publication for those with a penchant for premium spirits and libations to pick up. Packed with more than 300 [cocktail recipes](https://www.trendhunter.com/trends/craft-cocktail-trio), the book also includes a range of premium illustrations, descriptions, service manuals and more for curious mixologists to appreciate. The book is likely to come as a welcome addition to the bar of any avid or amateur at-home mixologist seeking to enhance their practice with a bit of high-end expertise. The NoMad Cocktail Book was originally published as a part of The NoMad Cookbook but is now available as a standalone publication given the increasing popularity of [at-home mixology](https://www.trendhunter.com/trends/barsys-speakeasy) amongst consumers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Cocktail Recipes:** Opportunity for creating and marketing high-end cocktail recipe books tailored to at-home mixologists seeking to elevate their cocktail-making skills. - **Illustrated Mixology Guides:** Disruptive potential in developing visually appealing cocktail recipe books with premium illustrations and service manuals that cater to the needs of curious mixologists. - **Rise of At-home Mixology:** Innovation potential in capitalizing on the growing trend of consumers seeking to enhance their mixology skills through self-guided practice at home. ### Sectors Adopting This - **Publishing:** Opportunity for publishers to release cocktail recipe books that cater to the increasing demand for premium mixology knowledge and expertise. - **Hospitality:** Disruptive innovation opportunity for hotels and restaurants to create branded mixology books as part of their marketing strategy and to extend brand reach beyond physical locations. - **E-commerce:** Potential for online retailers to offer a wide range of premium cocktail recipe books to cater to the burgeoning market of at-home mixologists looking for high-end mixology resources. ## Related on Trend Hunter - [Digital Mixology Guides](https://www.trendhunter.com/trends/cocktail-codex.md) - [Cocktail Scented Candles](https://www.trendhunter.com/trends/bar-collection.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/death-co.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/digital-mixology.md) - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md) - [App-Enabled Cocktail Makers](https://www.trendhunter.com/trends/bartifier-cocktail-maker.md) - [Negroni Cocktail Bars](https://www.trendhunter.com/trends/negroni-bar-by-campari.md) - [Automated Mixologist Cocktail Makers](https://www.trendhunter.com/trends/cocktail-maker.md) - [Ukraine-Supporting Cocktail Books](https://www.trendhunter.com/trends/dima-deneiga.md)