# Egg-Shaped Coops The Nogg Chicken Pad Design is Appropriate on So Many Levels By Meghan Young | Published 2010-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-nogg References: [nogg.co](http://www.nogg.co/) The Nogg seems to address the age old question, "What came first: the chicken or the egg?" By the looks of it, it seems like the egg came first. Philosophical questions aside, however, this [chicken coop design](https://www.trendhunter.com/trends/hatching-time) is probably one of the most appropriate I've ever seen. Exhibited at the [London Design Festival](https://www.trendhunter.com/trends/dwellings-project), the Nogg is made by hand in the UK from cedar wood - a material that counteracts bacteria and odors. This is one chic pad for a chick. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Coops:** Opportunity for sustainable innovation in chicken coop manufacturing using materials that combat bacteria and odors, like cedar wood. - **Design-focused Coops:** Opportunity for creative and stylish designs in chicken coops that cater to the aesthetic preferences of consumers, demonstrated by the Nogg's egg-shaped design. - **Urban Farming:** Opportunity for the development of space-efficient and visually pleasing chicken coops for small scale urban farming, in response to the growing trend of localized food production. ### Where This Applies - **Agriculture:** In the agriculture industry, there are opportunities for the development of innovative and sustainable solutions for chicken coop manufacturing, in order to meet the increasing demand for locally-sourced and organic food products. - **Architecture:** In the architecture industry, there are opportunities for the design and development of aesthetically pleasing and space-efficient chicken coops for urban farming, to meet the needs of city-dwellers who value localized food production. - **Home and Garden:** In the home and garden industry, there are opportunities for marketing and selling stylish and innovative chicken coop designs that cater to the growing trend of urban farming and sustainable living. ## Related on Trend Hunter - [Traditional Japanese Chicken Coops](https://www.trendhunter.com/trends/niwatorigoya.md) - [Giant Chicken-Like Art Installations](https://www.trendhunter.com/trends/heir-and-a-spare.md) - [Smart Backyard Chicken Coops](https://www.trendhunter.com/trends/the-smart-coop.md) - [Mobile Chicken Coops](https://www.trendhunter.com/trends/automated-range-coop.md) - [Floating Duck Shelters](https://www.trendhunter.com/trends/nesting-plan-vi-call-duck.md) - [Home Exterior Nesting Boxes](https://www.trendhunter.com/trends/numbird.md) - [Automated Coop Doors](https://www.trendhunter.com/trends/run-chicken-model-t50.md) - [Minimalist Experimental Egg Racks](https://www.trendhunter.com/trends/experimental-egg-racks.md) - [Interactive Observation Wooden Birdhouses](https://www.trendhunter.com/trends/domik-ptashki.md)