# Virtual Draft Charitable Campaigns Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner By Daniel Johnson | Published 2020-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-nfl-commissioner References: [mobilemarketer](https://www.mobilemarketer.com/news/bud-light-asks-nfl-fans-to-boothecommish-for-covid-19-relief/576397/) & [anheuser-busch](https://www.anheuser-busch.com/newsroom/2020/03/anheuser-busch-will-redirect-sports---entertainment-investments-.html) Bud Light is launching a new campaign that encourages people to continue to the tradition of booing the NFL commissioner, Roger Goodell, during the draft. The campaign was announced through [Twitter](https://www.trendhunter.com/trends/beer-nfts), and people can participate by sending videos of them booing the NFL commissioner. Each time someone sends a video of themselves booing, Bud Light will donate, $1 to the NFL Draft-a-Thon. Viewers will need to use the hashtag #BooTheCommish to participate. This year’s NFL Draft-a-Thon will donate a maximum of $500,000 to COVID-19 relief efforts. The NFL Draft is being run remotely and it will be aired on April 23rd on a number of different networks including [ABC](https://www.trendhunter.com/trends/2024-cheezit-citrus-bowl), [ESPN](https://www.trendhunter.com/trends/the-espn-chirpline), as well as the NFL Network. Views can also access coverage through the WatchESPN app, Sprint TV, YouTube TV, and the NFL Mobile app. Image Credit: NFL ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Social Media Activism:** Using social media platforms like Twitter for charitable campaigns allows for collective activism and fundraising. - **Virtual Engagement:** Conducting events remotely, like the NFL Draft, opens up opportunities for virtual audience participation and engagement. - **Gamification for Giving:** Incentivizing participation through donations based on specific actions, like booing the NFL commissioner, brings an element of gamification to charitable campaigns. ### Who This Affects Most - **Social Media:** Social media platforms can integrate donation mechanisms and foster social activism through campaigns like this. - **Sports Entertainment:** Remote and virtual broadcasts of sports events present new avenues for fan engagement and promotion. - **Charitable Organizations:** Nonprofit organizations can leverage virtual events and social media campaigns to raise funds and spread awareness. ## Related on Trend Hunter - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Humorous Losers-Focused Campaigns](https://www.trendhunter.com/trends/league-losers.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Live Field Goal Campaigns](https://www.trendhunter.com/trends/kick-of-destiny.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md)