# Heritage-Preserving Off-Road Vehicles 'The Next Wrangler' by Arjun Kurunji Imagines a New Jeep By Michael Hemsworth | Published 2022-04-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-next-wrangler References: [yankodesign](https://www.yankodesign.com/2022/04/29/this-futuristic-wrangler-is-a-cross-between-the-classic-jeep-and-hummer-ev/?utm_source=rss&utm_medium=rss&utm_campaign=this-futuristic-wrangler-is-a-cross-between-the-classic-jeep-and-hummer-ev)  'The Next Wrangler' has been conceptually designed by Arjun Kurunji as an imagined Jeep vehicle that pays homage to the heritage of the brand, while still pushing it into its next era. The vehicle boasts a design language that's something of a mix between the [Hummer EV](https://www.trendhunter.com/trends/hummer-ev-earthcruiser-camper), the [Toyota](https://www.trendhunter.com/trends/toyota-land-cruiser-rox-concept) [FJ Cruiser](https://www.trendhunter.com/trends/toyota-x-the-wiggles) and the Lander Rover Defender with an ample dose of Jeep style. The two-door Jeep boasts an airy feel that puts a focus on the exterior environment thanks to wrap-around windows and opts for square headlights in place of the iconic round ones. 'The Next Wrangler' maintains an expansive footprint that would easily commandeer any off-grid terrain and show off a rugged style on city streets. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 85% | Activity: 35% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Heritage-inspired Off-road Vehicles:** Designing off-road vehicles that pay homage to heritage, while incorporating modern technology and design elements. - **Environment-focused Off-road Vehicles:** Creating off-road vehicles with wrap-around windows and open-air designs, prioritizing the exterior environment and sustainability. - **Rugged City Vehicles:** Developing vehicles that are both rugged enough for off-road adventures, yet stylish and practical for everyday city use. ### Where This Applies - **Automotive Industry:** Automakers can design heritage-inspired off-road vehicles to stay true to their brand image while appealing to younger generations interested in adventure and environmental sustainability. - **Tourism Industry:** Offering rental services and guided tours for off-road vehicles catered to adventure-seeking tourists. - **Outdoor/adventure Industry:** Collaborating with automakers to design vehicles that enhance the outdoor adventure experience and cater to the needs of outdoor enthusiasts while prioritizing environmental sustainability. ## Related on Trend Hunter - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md) - [Rugged Low-Poly Vehicle Designs](https://www.trendhunter.com/trends/jeep-pickup-concept.md) - [Adventure-Ready Backroad SUVs](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry.md) - [High-Power Off-Road SUV Concepts](https://www.trendhunter.com/trends/jeep-wrangler-magneto-20.md) - [Impressive Off-Roading Vehicle](https://www.trendhunter.com/trends/newlands.md) - [Two-Toned Anniversary SUVs](https://www.trendhunter.com/trends/2026-jeep-wrangler-whitecap.md) - [Upgraded Rugged Full-Size SUVs](https://www.trendhunter.com/trends/2026-jeep-grand-wagoneer.md) - [Tough Tech-Packed Off-Roaders](https://www.trendhunter.com/trends/2024-jeep-wrangler.md) - [Electric Off-Road SUV Models](https://www.trendhunter.com/trends/2026-jeep-recon-suv.md)