# Cross-Platform Reality Shows The Next Style Star Was Developed By Maker Studios and Macy's By Rahul Kalvapalle | Published 2015-03-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-next-style-star References: [adage](http://adage.com/article/digital/macy-s-producing-youtube-series-maker-studios/292381/) & [adage](http://adage.com/article/digital/macy-s-producing-youtube-series-maker-studios/292381/) The Nexy Style Star is an online reality series put together by [Maker Studios](https://www.trendhunter.com/trends/flexible-kitchen-rental) -- the YouTube network now owned by Disney -- and Macy's. The episodes, seven minutes long, aired on YouTube channel 'The Platform' -- which had more than 358,000 subscribers even before the series began -- and on the Style Star webpage on the Macy's website. The 10-episode series will see 16 fashion stylists compete for a $10,000 prize, with the judges including the likes of Whitney Port of MTV's 'The Hills' and Jenne Lombardo, founder of [Made Fashion Week](https://www.trendhunter.com/trends/kith-3). The winner will also have their winning style displayed at the [Macy's Herald Square](https://www.trendhunter.com/trends/macys-mstylelab) store in New York City. This co-branded collaboration between Macy's and Maker Studios is an innovative and effective way to capture the attention of millennials during the spring fashion season. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Cross-platform Reality Shows:** A new trend in reality shows that uses online platforms like YouTube to reach a younger audience. - **Collaborative Marketing Strategies:** Co-branded collaborations that create new and engaging content for customers. - **Innovative Web Series Formats:** The creation of short-format, online web series that cater to changing viewing habits. ### Sectors Adopting This - **Fashion and Retail:** The fashion industry is continuing to harness the trend of online reality shows to reach younger audiences. - **Digital Media and Entertainment:** The use of cross-platform reality shows is part of an emergent trend in the entertainment industry to attract younger viewership to digital media. - **Marketing and Advertising:** Innovative collaborations between brands and media companies is becoming increasingly important in capturing the attention of younger audiences. ## Related on Trend Hunter - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md) - [Fashion-Inspired Coffee Events](https://www.trendhunter.com/trends/coffeehouse-rave.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Creator Community-Focused Platforms](https://www.trendhunter.com/trends/creator-community.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Fashion Styling Games](https://www.trendhunter.com/trends/bellemint.md) - [Social Video Beauty Brands](https://www.trendhunter.com/trends/the-pretty.md)