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# Lookalike Photo Shoots
'The Next Stop' Envisions a Future in Which We're All the Same

By Marissa Brassfield | Published 2009-07-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/the-next-stop-jean-philippe-woodland-trish-irving
References: [behance.net](http://www.behance.net/Gallery/The-Next-Stop-Is/262751) & [jphwoodland](http://www.jphwoodland.com/)

‘The Next Stop’ is a vision of the future by photographer Jean-Philippe Woodland and stylist Trish Irving that pits our future selves as lookalikes, drones that dress and act the same. The set was a submission for 125 Magazine’s ‘Future’ issue; I find the themes it posits fascinating.

Click through the gallery above to see more images from Jean-Philippe Woodland and [Trish Irving](http://www.trishirving.com/)’s ‘The Next Stop.’ Although it takes place in a subway station and not a boardroom, the themes of corporate identity and worker bee culture are all there.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 27% | Activity: 14% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Lookalike Culture:** Disruptive innovation opportunity: Creating personalized products and services for individuals who desire to stand out in a lookalike culture.
- **Uniformity:** Disruptive innovation opportunity: Developing technologies and solutions that celebrate individuality and promote diversity in the face of an increasingly uniform society.
- **Identity Crisis:** Disruptive innovation opportunity: Offering identity exploration platforms and services to help individuals navigate and express their uniqueness in a world of lookalikes.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Creating fashion lines that blend personal expression with uniformity, offering unique choices within a lookalike culture.
- **Personalized Products:** Disruptive innovation opportunity: Developing technologies to customize everyday products and services in order to cater to individuality and combat uniformity.
- **Psychology Services:** Disruptive innovation opportunity: Providing counseling and therapy services to address the mental health challenges associated with living in a lookalike culture and navigating identity crisis.

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