# TV Series-Inspired Kids' Streetwear OVO's The Next Generation Capsule Refers Toronto's TV Show By Amy Duong | Published 2018-11-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/the-next-generation References: [highsnobiety](https://www.highsnobiety.com/p/ovo-kids-collection-buy/) & [instagram](https://www.instagram.com/welcomeovo/?utm_source=ig_embed) Drake's label OVO introduces a new capsule for kids entitled 'The Next Generation' collection designed for the Fall/Winter 2018 season. The name of the latest seasonal series directly refers to the rapper's old Toronto-based television show 'Degrassi: The Next Generation,' which is where he kicked off his career 17 years ago. The collection of [kids' apparel](https://www.trendhunter.com/trends/patta-aw25-kids) includes staple streetwear silhouettes including hoodies, [letterman jackets](https://www.trendhunter.com/trends/the-campus-collection), pants, tees, polo shirts, and even jewelry. The highlighting piece in the capsule is without a doubt the letterman jacket complete in red with the signature OVO owl emblem in black over the chest. Notably, every piece boasts the owl motif as a branding accent. The Next Generation range is now available for purchase exclusively at the [Square One OVO](https://www.trendhunter.com/trends/shrek-x-powerwash-simulator) store location. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 69% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Tv-inspired Capsules:** Other brands can release kids' clothing inspired by classic TV shows to tap into nostalgia and make their brand appealing to a wider audience. - **Streetwear for Kids:** More fashion brands can expand their product lines to include kids' versions of their streetwear offerings to tap into a growing market of young, fashion-conscious consumers. - **Branding with Motifs:** Other labels can follow OVO's lead in using a signature motif as a branding accent to build brand identity and distinguish their brand in the crowded streetwear market. ### Where This Applies - **Fashion:** Fashion brands can innovate by releasing kids' versions of their streetwear offerings to target younger consumers and expand their market. - **Entertainment:** TV networks can partner with fashion labels to release clothing collections inspired by popular TV shows and characters to tap into the nostalgia market and engage fans. - **Retail:** Retail stores can innovate by offering exclusive capsule collections that cater to niche markets or tap into nostalgia to attract a wider audience and build customer loyalty. ## Related on Trend Hunter - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Television streetwear capsules](https://www.trendhunter.com/trends/the-sopranos-range.md)