# Encouraging Inebriation Bars Newcastle's 'The Attic' Promises a Refund If You Leave the Bar Sober By Jacqueline Parrish | Published 2009-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-newcastle-the-attic References: [viceland](http://www.viceland.com/blogs/en/2009/10/13/trashed-in-newcastle/) & [facebook](http://www.facebook.com/pages/Newcastle-upon-Tyne-United-Kingdom/Attic-Bar-Nightclub-Newcastle/63090146320#/pages/Newcastle-upon-Tyne-United-Kingdom/Attic-Bar-Nightclub-Newcastle/63090146320?v=wall) If prizes were given for interesting [bar promotions](https://www.trendhunter.com/trends/abbot-ale-promotion), [Newcastle's](https://www.trendhunter.com/trends/fun88-thailand) The Attic would be taking top prize in both the innovation and 'WTF?!' categories. The promotion for Newcastle's The Attic bar in England promises to give patrons a full refund on their Tuesday nights known as 'Trashed' which has “one simple aim:” a wholehearted dedication to getting revellers “bolloxed, twatted, smashed, nailed, battered, done-in and, well, proper f*cking trashed.” The club night boasts that “If you’re legal to drive at 3 AM, we’ll [refund your entry money](https://www.trendhunter.com/trends/reverse-happy-hour).” An interesting concept and one bar I would not want to frequent... or would I? ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 26% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Encouraging Inebriation Bars:** Creating bars that incentivize people to drink more by offering refunds if they leave sober. - **Party Atmosphere Promotions:** Offering unique promotions and club events to create a party atmosphere and draw in customers. - **Alcohol Consumption Tracking:** Developing technology or methods to track the alcohol consumption of customers to verify they qualify for promotions or refunds. ### Industries Being Reshaped - **Bar and Nightclub Industry:** Creating new promotions to draw in customers and incentivize increased alcohol consumption. - **Alcohol and Beverage Industry:** Developing technology and tools to help bars and nightclubs track customer alcohol consumption and offer promotions accordingly. - **Marketing and Advertising Industry:** Providing innovative and creative advertising and marketing options to bars and nightclubs to attract customers and increase brand awareness. ## Related on Trend Hunter - [Stock Market-Themed Bars](https://www.trendhunter.com/trends/the-sauga-bar-xchange.md) - [One-Cent 6-Packs](https://www.trendhunter.com/trends/the-finnish-long-drink-kalsarikannit.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Non-Alcoholic Cocktail Campaigns](https://www.trendhunter.com/trends/everleaf-try-january-campaign.md) - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Throwback Cocktail Menus](https://www.trendhunter.com/trends/2010-revival-menu.md)