# Magnified Rulers Product Tank Designs 'The New Rule' for the Visually Impaired By Matt Ho | Published 2011-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-new-rule References: [yankodesign](http://www.yankodesign.com/2011/01/24/no-ordinary-ruler/) & [producttank.squarespace](http://producttank.squarespace.com/) The millimeters on a ruler are always difficult to see, which is why the 'New Rule' is here to help. Product Tank designed a ruler called the 'New Rule' to help the [visually-impaired](https://www.trendhunter.com/trends/video-magnifier) read measurements easier. The measuring tool displays larger numbers on the top and inside a sliding bar specifically for [measuring millimeters](https://www.trendhunter.com/trends/archiscale). Each time the bar moves, it clicks to provide [audible feedback](https://www.trendhunter.com/trends/sakshar-braille) on the measurement. The 'New Rule' is a well-thought out concept that will benefit those with vision problems. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 41% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Assistive Technology:** The development of magnified rulers for the visually impaired demonstrates a trend towards assistive technology that enhances accessibility for people with disabilities. - **Inclusive Design:** The 'New Rule' ruler exemplifies the trend of inclusive design, where products are specifically designed to accommodate the needs of a diverse range of users. - **Accessible Measurement Tools:** The creation of the 'New Rule' indicates a growing trend in the development of accessible measurement tools that provide easier visual and auditory feedback for accurate measurements. ### Where This Applies - **Product Design:** The 'New Rule' ruler highlights an innovation opportunity in the product design industry to create inclusive and accessible tools for individuals with disabilities. - **Assistive Technology:** The development of magnified rulers presents a disruptive innovation opportunity in the assistive technology industry to improve the lives of visually impaired individuals through enhanced measurement tools. - **Education and Learning Aids:** The 'New Rule' ruler opens up possibilities for disruptive innovation in the education and learning aids industry, where visually impaired students can benefit from more accessible measurement tools. ## Related on Trend Hunter - [Digital Design Desktop Rulers](https://www.trendhunter.com/trends/neoruler.md) - [Curvaceous Analog Designer Rulers](https://www.trendhunter.com/trends/rulerc-concept.md) - [Smart Measuring Devices](https://www.trendhunter.com/trends/hozos-neorulergo.md) - [Magnetic Measuring Tools](https://www.trendhunter.com/trends/tisolver.md) - [Hybrid Angled Stationary Designs](https://www.trendhunter.com/trends/25-ruler.md) - [Minimal Stainless Steel Rulers](https://www.trendhunter.com/trends/shinwa.md) - [Rolling Portable Measuring Tapes](https://www.trendhunter.com/trends/neorulergo.md) - [Titanium EDC Rolling Rulers](https://www.trendhunter.com/trends/tiroler-20.md) - [Haute Hybrid Designer Tools](https://www.trendhunter.com/trends/rotio-compass-and-ruler.md)