# South Africa-Focused Editorials The New Originals Ventured to Cape Town for Its SS18 Editorial By Amy Duong | Published 2018-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-new-originals References: [hypebeast](https://hypebeast.com/2018/2/the-new-originals-south-africa-editorial) & [theneworiginals.eu](https://www.theneworiginals.eu/) Fashion label The New Originals did some traveling to showcase its new Spring/Summer 2018 collection. The new visuals were captured by Nick Van Tiem in South Africa's Cape Town along the village of Kulis River. The editorial follows two local influencers to better understand the area's welcoming charm. The New Originals Spring/Summer 2018 collection is comprised of a series of graphic t-shirts, cropped trousers and tonal mock neck shirts. Other offerings include diverse [transition pieces for in-between seasons](https://www.trendhunter.com/trends/tangerine-palisade). The design of the pieces are simplistic and minimal, accented with a seasonal color palette. The garments boast monochromatic black and white all throughout the capsule, with a selection of red, orange, green and blue as well. Image Credit: [Nick Vam Tiem](http://www.nickvantiem.nl/) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Traveling Fashion Editorials:** Opportunity for fashion brands to showcase their collections through editorial shoots in different locations. - **Local Influencer Marketing:** Chance for brands to collaborate with local influencers to increase their reach and understanding of specific areas. - **Simplistic Minimalism:** Market for minimalist fashion pieces with a focus on clean lines and monochromatic color palettes. ### Where This Applies - **Fashion:** Fashion brands can explore innovative ways to showcase their collections through unique editorial shoots. - **Marketing:** Marketing agencies can help brands tap into the power of local influencers to reach specific target audiences. - **Design:** Designers can create minimalist fashion pieces that cater to the growing demand for simplistic and clean aesthetics. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md)