# Apps for Swingers ‘Sway' from Illusion Lab Lets You Play Like Tarzan on Your iPhone By Nicole Chia | Published 2009-01-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-new-iphone-app-for-swingers-sway-is-illusion-labs-latest-release References: [illusionlabs](http://illusionlabs.com/) 'Sway' is the latest release for your [iPhone](https://www.trendhunter.com/trends/assassins-creed-mirage-game) or [iPod Touch](https://www.trendhunter.com/trends/ppsspp-ios) brought to you by Illusion Labs, the makers of the super-addictive 'Touch Grind.' In 'Sway,' the goal is to move your character from object to object collecting stars before the timer runs out, using your fingertips to control their hands. Choose from characters named The Friendly Ninja, Lizzie, Benny the Bear and Recyclable Man--they had me at Friendly Ninja. The gameplay itself is reminiscent of the latest [PS3](https://www.trendhunter.com/trends/rpcs3-overlay) superstar 'Little Big Planet' and is also a throwback to the classic arcade game 'Crazy Climber.' Expect this game to hit the iTunes app store very soon! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 20% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Gaming:** The rise of mobile gaming presents an opportunity for developers to create innovative and engaging games like Sway. - **Gamification:** Gamification can be used to make activities more enjoyable, as seen in Sway's game mechanics. - **Social Gaming:** Sway and other apps for swingers provide a platform where people can connect and play games together. ### Sectors Adopting This - **Gaming:** Gaming companies can leverage mobile platforms to design and develop innovative games like Sway. - **Entertainment:** Entertainment companies can utilize gamification to provide engaging experiences to their audience like Sway's gameplay. - **Social Networking:** Social networking platforms can incorporate gaming elements to increase engagement and attract users like Sway's social gaming feature. ## Related on Trend Hunter - [Timer-Based Quitting Support](https://www.trendhunter.com/trends/quit-smoking-or-vaping.md) - [Nearby Playground Finders](https://www.trendhunter.com/trends/the-playground-app.md) - [Gamer Organization Apps](https://www.trendhunter.com/trends/skich.md) - [Re-Imagined Adult Party Games](https://www.trendhunter.com/trends/fluttr-spin-the-bottle.md) - [App-Enabled Party Games](https://www.trendhunter.com/trends/twister-air.md) - [Fruit-Themed Dating Apps](https://www.trendhunter.com/trends/fruitz-1.md) - [Story-Mode Rhythm Arcade Games](https://www.trendhunter.com/trends/samba-de-amigo-partytogo.md) - [Smartphone-Connected Planking Platforms](https://www.trendhunter.com/trends/stealthgo-plank-trainer.md) - [Sex Therapy Apps](https://www.trendhunter.com/trends/lover-app-1.md)