# Ivy League Style Guides The GANT Rugger New Haven Math Club Keeps You Stylish & Studly By Jordan Sowunmi | Published 2011-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-new-haven-math-club References: [hypebeast](http://hypebeast.com/2011/05/gant-rugger-2011-fall-the-new-haven-math-club-film/) & [gant](http://www.gant.com/gantrugger/#/blog/2011/03/04/view-the-ss11-gangs-of-new-haven-movie/) American sportswear clothing line Gant Rugger has released its latest [promotional short film](https://www.trendhunter.com/trends/mens-wearhouse) for its forthcoming Fall 2011 line-up entitled "The New Haven Math Club." The film seeks to improve and impress consumers with a detailed style guide for them to abide by when wearing Gant Rugger's clothing. The video is done under the guise of a 1950s instructional behavioral video and showcases the New Haven Math Club -- a group of young collegiate men in Gant Rugger clothing -- providing customers with tips on the proper way to button and style their clothing, while also highlighting different parts of the Gant Rugger Fall 2011 line-up. The [collegiate, Ivy League-inspired instructional video](https://www.trendhunter.com/trends/hollywood-breakfast-club) is a hilarious and informative way for Gant Rugger to inform and enlighten consumers about its brand. Check out the video for a laugh and look through our gallery to see different looks from the Gant Rugger Fall 2011 collection. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Ivy League-inspired Clothing:** Opportunity for clothing brands to tap into the nostalgic appeal of Ivy League style and create modern interpretations. - **Promotional Short Films:** Opportunity for brands to create engaging and informative promotional content through short films. - **Instructive Style Guides:** Opportunity for brands to provide consumers with detailed style guides to enhance their experience with the brand. ### Who This Affects Most - **Clothing:** Clothing brands can utilize the Ivy League-inspired trend to create new collections and attract customers. - **Media and Entertainment:** Opportunity for brands to utilize short films as a marketing tool to engage and educate consumers. - **Fashion Retail:** Fashion retail brands can create instructive style guides to enhance customer experience and promote their products. ## Related on Trend Hunter - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md)