# Juxtaposed Fashion Portraits The Ones 2 Watch 'The New Era' Editorial Fuses Couture and Loungewear By Jana Pijak | Published 2019-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-new-era References: [theones2watch](https://theones2watch.com/editorial/women/32902/) & [lenashkoda](http://www.lenashkoda.com/) 'The New Era' editorial for style publication The Ones 2 Watch consists of juxtaposed fashion portraits that spotlight both high end couture and [casual loungewear](https://www.trendhunter.com/trends/uniqlo-loungewear). Captured by photographer Lena Shkoda, the image series stars model Nasri Ashkir and is styled by Alex Penago who opts for a mix of [conceptual garments](https://www.trendhunter.com/trends/day-3-capsule-2) and understated lingerie. Pairing pieces from Issey Miyake Pleats Please, Comme des Garcons, Dries Van Noten and more with casual essentials from [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) Underwear, Penago creates a style story that follows a model's exciting life in front of the camera along with her more quiet life at home. Hair and makeup for The New Era editorial is courtesy of Marijana Zivanovic who experiments with smokey eye and dark lip makeup while also spotlighting bare-faced looks that celebrate model Nasri's natural beauty. Image Credit: Lena Shkoda ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Juxtaposed Fashion:** Opportunity for brands to combine high-end couture and casual loungewear in their collections, creating versatile and dynamic fashion options. - **Conceptual Garments:** Brands can explore innovative and avant-garde designs in their garments, pushing the boundaries of traditional fashion aesthetics. - **Understated Lingerie:** Opportunity to create lingerie that combines comfort and minimalism, providing a more relaxed and effortless approach to intimate apparel. ### Who This Affects Most - **Fashion Retail:** Retailers can curate collections that offer a fusion of high-end couture and casual loungewear to cater to diverse consumer preferences. - **Beauty and Cosmetics:** Beauty brands can experiment with bold and contrasting makeup looks that amplify natural beauty and provide unique options for consumers. - **Intimate Apparel:** Lingerie brands can focus on creating understated and comfortable pieces that cater to those seeking a more relaxed and effortless style. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)