# Multiplying Meal Size Charts ‘The New Abnormal’ Infographic Shows Preposterous Portion By Vivian Lau | Published 2012-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-new-abnormal-infographic References: [holykaw.alltop](http://holykaw.alltop.com/the-new-abnormal-infographic) & [makinghealtheasier.org](http://makinghealtheasier.org/newabnormalhttp://makinghealtheasier.org/newabnormal) America is known to be one of the most obese nations in the world, and ‘The New Abnormal’ infographic sheds light on the preposterous growth of portion sizes for most meals. It is obvious that restaurants and [fast food joints](https://www.trendhunter.com/trends/chilis-big-qp-burger) are a contributing factor to this potentially life-threatening issue. Over the last 60 years or so, a standard meal has swelled to four times its initial portion. Soda sizes have grown six-times larger, [hamburgers are three-times heavier](https://www.trendhunter.com/trends/big-arch) and fries have almost tripled in size as well. Though the changes have been made in accordance to popular demand, it is clear that food establishments must take a hard line towards diminishing quantities in order for the population to lead a [better lifestyle](https://www.trendhunter.com/trends/salad-and-go). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 18% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Portion Size Reduction:** Opportunity to disrupt the food industry by offering smaller, healthier portion sizes. - **Healthy Fast Food:** Opportunity to innovate in the fast food industry by providing healthier meal options with reasonable portion sizes. - **Promoting Awareness:** Opportunity to disrupt the advertising industry by creating campaigns that highlight the risks of excessive portion sizes. ### Who This Affects Most - **Food Service:** Opportunity for restaurants and fast food chains to redefine portion sizes and encourage healthier eating habits. - **Health and Wellness:** Opportunity to disrupt the health and wellness industry by promoting the importance of portion control and balanced meals. - **Advertising and Marketing:** Opportunity for advertisers to educate consumers about the dangers of oversized portions and promote healthier alternatives. ## Related on Trend Hunter - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Increased-Size Seafood Bowls](https://www.trendhunter.com/trends/scott-jons.md) - [Cost-Conscious Supersized Pizzas](https://www.trendhunter.com/trends/growflation-pizza.md) - [AI Portion Control Apps](https://www.trendhunter.com/trends/portions-masters-ai-app.md) - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Comprehensive Fast Food Reports](https://www.trendhunter.com/trends/yum-brands-inc.md) - [Anti-Shrinkflation QSR Initiatives](https://www.trendhunter.com/trends/jack-in-the-box-value-deals.md) - [Health-Conscious Kidult Meals](https://www.trendhunter.com/trends/happy-healthy-meal.md) - [Big Appetite-Satisfying Burgers](https://www.trendhunter.com/trends/big-arch.md)