# Nostalgic Music Streaming Commercials This Spotify Ad is Inspired by The Neverending Story By Mishal Omar | Published 2017-01-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-neverending-story References: [adage](http://adage.com/article/advertising/atreyu-falkor-neverending-story-soar-sky-spotify-stories-campaign/303287/) & [youtube](https://www.youtube.com/watch?v=zuOiNjpkEFY&feature=youtu.be) The Neverending Story is a movie that was popular among people who were children in the 80s, and this [Spotify](https://www.trendhunter.com/trends/see-yourself-in-sound) ad is evoking this nostalgia in consumers. The commercial reveals the characters from the movie, Atreyu and Falklor, as they fly through the sky together. Rather then re-imagining a scene from the movie or revealing a well-known clip of it, Spotify instead chose to imagine how the characters grew up. In the commercial, the song 'Never Ending Story' by Limahl plays in the background while Atreyu says to Falklor: "I can't believe people are still streaming this song every day." The [use of nostalgia in this ad](https://www.trendhunter.com/trends/neutrogena-remembers) works to target a demographic of people in their late 20s and early 30s that so far, are not the brand's primary listeners. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Advertising:** Opportunity to tap into consumer nostalgia by creating ads that evoke memories from the past. - **Generational Marketing:** Leverage the power of nostalgia to target specific age groups and create personalized advertising campaigns. - **Cultural References in Advertising:** Using well-known cultural references in ads can help brands connect with consumers on an emotional level. ### Where This Applies - **Music Streaming:** Incorporate nostalgic-themed campaigns to attract and engage consumers in the highly competitive music streaming industry. - **Film and Entertainment:** Exploit the power of nostalgia to market movies and entertainment products to specific generational demographics. - **Advertising and Marketing:** Explore innovative ways to tap into consumer nostalgia and create compelling ad campaigns that resonate with target audiences. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md) - [Musical Playlist Time Capsules](https://www.trendhunter.com/trends/playlist-in-a-bottle.md) - [Nostalgic Music Discovery Apps](https://www.trendhunter.com/trends/nostalgic-music-discovery-app.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Iconic Commercial Reboots](https://www.trendhunter.com/trends/oscar-mayer-brings-back.md)