# Maximum Protection Scarves The Necky is the Pinnacle of Scarf Technology By Michael Hines | Published 2010-01-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-necky References: [91x](http://www.91x.com/91xmorningshow/?cat=11&paged=2) & [buynecky](https://www.buynecky.com/flare/next) The Necky owns the scarf. The Necky [protects your chest](https://www.trendhunter.com/trends/sculpting-neck-jawline-mask) *and* neck *and*possibly your face if needed. A [regular scarf](https://www.trendhunter.com/trends/ricola-capsule) can’t do that. It won’t do that. Three reasons to love the Necky: It is available in three [stylish colors](https://www.trendhunter.com/trends/highdive), it folds into itself, and it has an awesome name. If that doesn’t sell you, I really don’t know what will. Maybe you need to watch the video below. Or maybe you should check out the gallery. Go forth. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 17% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Maximum Protection Scarves:** Disruptive innovation opportunity: Develop scarves that offer not only warmth and style, but also enhanced protection for the chest, neck, and face. - **Stylish and Functional Scarves:** Disruptive innovation opportunity: Create scarves that combine fashion and practicality, offering versatility, convenience, and a range of colors and styles. - **Compact and Portable Scarves:** Disruptive innovation opportunity: Design scarves that can be easily folded and stored within themselves, making them convenient for travel and on-the-go use. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunity: Introduce advanced scarf designs to the fashion accessories industry, merging style, functionality, and protection. - **Outdoor Gear:** Disruptive innovation opportunity: Enter the outdoor gear market by developing scarves that provide maximum protection from the elements while remaining fashionable. - **Travel and Lifestyle:** Disruptive innovation opportunity: Target the travel and lifestyle industry with compact scarf designs that cater to individuals seeking convenience and style during their journeys. ## Related on Trend Hunter - [Neck-Safe Travel Pillows](https://www.trendhunter.com/trends/cabeau-tne-s3.md) - [Moisture-Absorbing Cashmere Turtlenecks](https://www.trendhunter.com/trends/cashmere-turtlenecks.md) - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md) - [Cheese Pull Scarves](https://www.trendhunter.com/trends/mozzarella-stick-scarf.md) - [Puffer Jacket-Replicating Keychains](https://www.trendhunter.com/trends/mini-nuptse.md) - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [High-Power Cooling Neckbands](https://www.trendhunter.com/trends/neck-cooler.md)