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# UK Book Encourages Naughty Fun Over Being Nice
The Naughty Girl's Guide To Life

By Ben Preiss | Published 2007-08-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-naughty-girls-guide-to-life-new-book
References: [women.timesonline](http://women.timesonline.co.uk/tol/life_and_style/women/style/article2215772.ece) & [amazon](http://www.amazon.co.uk/Naughty-Girls-Guide-Life/dp/1847441378?tag=trenhunt0f-20)

A new book published in the UK advocates the philosophy that, listen closely girls, it's more fun to be naughty than nice. Maybe there's something in this book that Paris, Britney, and Lindsey have been missing.

"You know, there's so much more you can be getting away with in life. There's no need to be so nice. Life is so much better when you're naughty. There was a time when we both thought life sucked. Men have broken our hearts. We've worked for absolute swines. Sharon got so fat through sulking, she ended up doing a TV diet show. Tara got so thin, the paparazzi needed magnifying glasses to find her. We've been at our lowest ebb. We've even worn [flat shoes](https://www.trendhunter.com/trends/the-hot-girl-toolkit). But it was time to pull our stockings up. Forget the 12 steps to recovery. We've gone straight to step 13 â€“ the [naughty step](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us):

Grant us the serenity to accept that singledom does not always suck
Courage to realise the search for Mr Right may well reach double figures
And the wisdom to know that even if that ex-lover list hits treble figures, you're not a slag. You're just unlucky

So sling on your Louboutins, pour yourself a [lychee martini](https://www.trendhunter.com/trends/drink-redacted), settle back and learn the rules (incidentally, if you are in rehab, then well done and keep it up. Whenever we say alcohol, we mean a slice of chocolate cake for you)."

**Implications** - It seems that society has a growing interest in the 'bad girl' in society.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 46% | Activity: 3% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Growing Interest in Bad Girl Persona:** Embracing the 'bad girl' persona is becoming increasingly popular as society shifts away from traditional norms.
- **Rejection of Nice Girl Image:** The book highlights a rejection of the 'nice girl' image, encouraging women to embrace their naughty side for a more enjoyable life.
- **Exploring Unconventional Lifestyles:** The book encourages readers to explore unconventional lifestyles and challenge societal expectations of behavior.

### Who This Affects Most

- **Publishing:** The publishing industry can tap into the growing demand for books that challenge societal norms and embrace alternative perspectives.
- **Fashion and Beauty:** Fashion and beauty brands can capitalize on the trend of embracing the 'bad girl' persona by creating edgy and provocative products that resonate with this audience.
- **Entertainment and Media:** The entertainment and media industry can create content that celebrates non-traditional lifestyles and offers a platform for diverse voices and narratives.

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