# Pop-Up Napping Stations The Nap Station Was an Interactive Marketing Tactic by the Brand eve By Mishal Omar | Published 2017-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-nap-station References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-eve-mattresses-pop-up-nap-station/brands/article/1400996) & [ibtimes](http://www.ibtimes.co.uk/london-has-nap-station-meet-men-eve-sleep-are-trying-get-you-into-bed-1565986) The brand eve is known for its self-described "revolutionary mattress" that claims to distribute pressure evenly, support the back, and offer a generally relaxing sleep. In order to promote its mattress, the brand created the [pop-up space](https://www.trendhunter.com/trends/new-york-city-popup-event) The Nap Station. The Nap Station was placed in The Old Truman Brewery in East London, and was open for a small period of time. It functioned as a work space where people could go and take naps in the [nap pods](https://www.trendhunter.com/trends/eclipse-capsule) that were placed throughout the pop-up – which could be used for up to an hour by each visitor. The space also had bed work stations, free WiFi, charging areas and free coffee served between 3-4 p.m. The Nap Station functions as an excellent example of how brands can create better [experiential marketing tactics](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) to engage with targeted consumers. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Marketing:** Creating interactive and immersive experiences to engage with consumers. - **Wellness Spaces:** Designing dedicated areas for relaxation and self-care. - **Workplace Productivity:** Providing workspaces that enhance productivity and well-being. ### Sectors Adopting This - **Mattress:** Innovating sleeping solutions for better comfort and support. - **Hospitality:** Integrating wellness amenities into hospitality experiences. - **Office Design:** Creating work environments that prioritize employee well-being and performance. ## Related on Trend Hunter - [Vertical Nap Pods](https://www.trendhunter.com/trends/napping-pods.md) - [Upright Cafe Sleeping Pods](https://www.trendhunter.com/trends/nescaf-harajuku.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Standing Tranquil Napping Pods](https://www.trendhunter.com/trends/giraffenap.md) - [Airport Sleep Stations](https://www.trendhunter.com/trends/airport-dimensions.md) - [Nap-Oriented Structural Chairs](https://www.trendhunter.com/trends/power-nap-chair.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Teacher-Focused Mobile Relaxation Spaces](https://www.trendhunter.com/trends/mobile-relaxation-space.md)