# Bar-Quality Canned Cocktails The Naked Margarita Developed a Series of Craft Cocktails By Michael Hemsworth | Published 2026-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-naked-margarita References: [grocerygazette](https://www.grocerygazette.co.uk/2026/07/03/the-naked-margarita-launches-rtd-range-in-uk/) & [thenakedmargarita](https://www.thenakedmargarita.com)  The Naked Margarita has announced a series of new beverages created with demand for [bar-quality drinks](https://www.trendhunter.com/trends/cocktails-in-200ml-cans) in mind to help catch the attention of consumers during the busy summer entertaining months. The product range consists of stout 125ml cans that are ready to be poured to achieve a premium-quality beverage without the need for any mixing. The [canned cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails) come in three varieties including Classic, Verde and Rosalita, which are each crafted with 100% agave tequila. The non-alcoholic option boasts a functional recipe to boost the wellbeing of the sipper thanks to L-theanine and magnesium in the mix. Founder and CEO Lydia Ward spoke on The Naked Margarita saying, "We didn’t set out to create just another [ready-to-drink cocktail](https://www.trendhunter.com/trends/agave-boom-margaritas) – we wanted to create a margarita worthy of the tequila inside. After travelling through Jalisco and seeing the incredible care, heritage and craftsmanship behind authentic tequila, we were inspired to create a brand that honoured those traditions while elevating the category." ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 66% | Activity: 68% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Ready-to-drink Cocktails:** Bar-quality formulations in compact cans signal room for elevated convenience formats that blur the line between at-home entertaining and hospitality-grade mixology. - **Functional Non-alcoholic Spirits:** Wellbeing ingredients such as L-theanine and magnesium are reshaping alcohol-free cocktails into mood-focused beverages with premium positioning. - **Heritage-driven Beverage Branding:** Authentic sourcing stories and regional craft cues create differentiation for canned cocktails in a crowded ready-to-drink market. ### Sectors Adopting This - **Alcoholic Beverages:** Premium tequila-based canned cocktails reflect growing potential for spirit-forward RTD products that preserve craft credentials while expanding accessibility. - **Non-alcoholic Beverages:** Functional mocktail formats connect sober-curious demand with wellness benefits, creating new space for sophisticated adult beverage alternatives. - **Hospitality and Entertaining:** Pour-ready premium cocktails support home-hosting occasions by translating cocktail bar expectations into convenient retail formats. ## Related on Trend Hunter - [Canned Tequila-Vodka Cocktails](https://www.trendhunter.com/trends/por-qu-no-rtds.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Ready-to-Pour Canned Tequila Cocktails](https://www.trendhunter.com/trends/cuervo-canned-cocktails.md) - [Zero-Proof Canned Cocktails](https://www.trendhunter.com/trends/rtd-ritual-zero-proof.md) - [Mini Margarita Mocktails](https://www.trendhunter.com/trends/margarita-mocktails.md) - [One-Off Canned Cocktails](https://www.trendhunter.com/trends/bartender-spotlight-cocktails.md) - [Non-Alcoholic Tequila Extract Margaritas](https://www.trendhunter.com/trends/ednas-margarita.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/mezo.md) - [Canned Branded Liqueur Cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas.md)