# Microloan-Giving Tees The Naked Hippie Invests in Small-Scale Entrepreneurs in the Majority World By Tiana Reid | Published 2012-01-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-naked-hippie References: [facebook](https://www.facebook.com/pages/The-Naked-Hippie/7939754058) & [thenakedhippie](http://www.thenakedhippie.com/) While "buy one, give one" tees are more popular than ever, the Naked Hippie offers something that strikes a different chord. Rather than focusing on charity-like giving, this innovative social business incorporates microloans into their business model. All of the profits go back to funding microloans for small-scale entrepreneurs in the Majority World. This allows them to create leverage for their business, support their families, and ultimately, build a strong and sustainable local community. Their organic, recycled fair-trade tees feature positive messaging like '99% OCCUPIED,' 'karma,' 'I am Fair Trade,' 'TNH (The Naked Hippie)' and the Arabic word 'maktub,' as well as images and prints of a globe, an eco-code and leaf. "Organic" means that each t-shirt you buy from the brand offsets 3 gallons of water pollution while at the same time promoting crop rotation. "The Naked Hippie is a 'purposed brand' of tshirts," writes the company on their website. "A purposed brand is a brand that stands for more than itself. The Naked Hippie is a brand of t-shirts that embodies a clean design concept and supports communities in developing countries by investing in people who run a small businesses to support themselves and their families." With a focus on microloans and sustainable farming, people, planet and profit play a role in the success of the Naked Hippie. **Contact Information** The Naked Hippie [website](http://www.thenakedhippie.com/) The Naked Hippie on [Facebook](https://www.facebook.com/pages/The-Naked-Hippie/7939754058) The Naked Hippie on [Twitter](https://twitter.com/#!/TheNakedHippie) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Microloan-giving Tees:** The Naked Hippie incorporates microloans into their business model, offering an alternative to charity-like giving and creating a sustainable local community. - **Sustainable Fashion:** The Naked Hippie promotes sustainable farming and fair-trade practices, creating a positive impact on both people and planet. - **Purposed Branding:** The Naked Hippie is a purposed brand that supports communities and small-scale entrepreneurs in the Majority World, setting an example for socially conscious businesses. ### Sectors Adopting This - **Fashion:** The Naked Hippie's sustainable and socially conscious fashion model presents opportunities for the fashion industry to adopt more ethical and environmentally-friendly practices. - **Social Entrepreneurship:** The Naked Hippie's microloan-giving business model creates opportunities for social entrepreneurs to invest in small-scale entrepreneurs and build sustainable local communities. - **Fintech:** The Naked Hippie's use of microloans highlights opportunities for fintech companies to expand access to financial services for entrepreneurs in developing countries. ## Related on Trend Hunter - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md)