# Hipster Art Coffee Makers The Naked Espresso Combines Art, Science and Coffee By Marina Rotharmel | Published 2012-08-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-naked-espresso References: [designtaxi](http://designtaxi.com/news/353432/Machine-Creates-Art-Using-The-DNA-Of-The-Perfect-Espresso/) & [facebook](https://www.facebook.com/BrevilleAustralia/app_398492306876174?app_data=utm_source=TheNakedEspresso.com) Hipsters are sure to love The Naked Espresso project, as it combines two essential pillars of their existence: art and coffee. The totally awesome concept behind the project comes from ad agency Reborn, located in Australia. Reborn managed to configure a [Breville](https://www.trendhunter.com/trends/breville-nespresso-vertuo-creatista) Dual Boiler espresso machine to measure all the different functions that happen during the brewing process. Once the data was collected, it was transferred to a computer to make a totally [unique animation and design](https://www.trendhunter.com/trends/italian-moka-coffee-pot). Every print was different and had interesting swirls of patterns and colors. Once the designs were complete, they were printed and attached to the coffee cup. This was a totally amazing and different way for people to experience coffee. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **Artisanal Coffee Making:** Using unique and innovative methods to create one-of-a-kind coffee experiences. - **Data-driven Design:** Using collected data to inform creative design choices. - **Personalized Coffee Cups:** Creating customized coffee cups featuring unique and artistic prints. ### Industries Being Reshaped - **Hospitality:** Innovative coffee-making techniques can enhance the overall drinking experience for consumers. - **Marketing and Advertising:** Using unconventional methods of producing and serving coffee can create unique marketing opportunities. - **Printing and Design:** Creating personalized and artistic coffee cups requires expertise in graphic design and printing technology. ## Related on Trend Hunter - [Steampunk Aesthetic Espresso Makers](https://www.trendhunter.com/trends/steampunk-espresso-machine.md) - [Barista-Inspired Espresso Makers](https://www.trendhunter.com/trends/meticulous-espresso.md) - [Open-Concept Espresso Makers](https://www.trendhunter.com/trends/gaggiuino-espresso-machine.md) - [Instrument-Resembling Coffee Machines](https://www.trendhunter.com/trends/trumpet-coffee.md) - [Character Coffee Makers](https://www.trendhunter.com/trends/the-moky.md) - [Single-Cup Workstation Coffee Makers](https://www.trendhunter.com/trends/brewster-dcm5000.md) - [Harmonious Furniture-Inspired Espresso Machines](https://www.trendhunter.com/trends/origin-espresso-machine.md) - [Coffee-Branded Espresso Machines](https://www.trendhunter.com/trends/delonghi-la-specialista-arte-truestart-edition.md) - [Bean-Shaped Coffee Makers](https://www.trendhunter.com/trends/bean-coffee-machine.md)