# Sun-Drenched Hipster Lookbooks The MYKITA 2013 Collection is Smart and Stylish By Tia Clarke | Published 2013-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-mykita-2013 References: [highsnobiety](http://www.highsnobiety.com/2013/03/18/mykita-10th-anniversary-collection-lookbook/) & [mykita](http://www.mykita.com/) Berlin-based eyewear brand [MYKITA](https://www.trendhunter.com/trends/oamc-x-mykita-grunt-sunglasses) is celebrating its 10th anniversary with this gloriously, sun-drenched lookbook. The discerning collection oozes style and sophistication with laid-back, everyday designs. From [outlined aviator shades](https://www.trendhunter.com/trends/vallon-daytrippers), to [tortoiseshell framed glasses](https://www.trendhunter.com/trends/modern-retro-collection) to pastel colored frames, the collection has something to suit every style. The fact that the established brand has used close friends and family in these shoots adds to the warmness and genuineness of the aesthetic they are trying to portray. The lookbook was shot in the brand's native Berlin. In my opinion this is a city perfectly suited to the brand's modern sensibility. This unisex collection will be a hit with teenage girls and older men and women alike. Sunglasses like these would be the perfect eyewear for a summer festival. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Unisex Eyewear:** Creating versatile eyewear designs that cater to both teenage girls and older men and women opens up opportunities in the unisex eyewear market. - **Native Influenced Lookbooks:** Incorporating the cultural essence of a brand's native city into lookbooks can create a distinctive and genuine aesthetic that resonates with consumers. - **Everyday Sophistication:** Designing eyewear collections with laid-back yet stylish features caters to the growing demand for everyday sophistication in the fashion industry. ### Industries Being Reshaped - **Eyewear:** The eyewear industry can explore innovative designs and marketing strategies to capitalize on the unisex eyewear trend. - **Fashion and Retail:** The fashion and retail industry can leverage the use of native influenced lookbooks to create unique and authentic brand identities. - **Lifestyle and Accessories:** The lifestyle and accessories industry can tap into the demand for everyday sophistication by developing stylish and functional eyewear collections. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md)