# Heavenly High Tops Puma and Mihara Yasiroto Collaborate for Cloud-Like MY-40 By annaOMline | Published 2009-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-my-40-high-top-melting-soles-by-puma References: [mihara.puma](http://mihara.puma.com/) [Puma](https://www.trendhunter.com/trends/palermo-denim) has teamed with Japanese designer Mihara Yasuiroto to work on a pair of MY-40 High Tops in a black and white or metallic silver colorways. The ankle area offers some breathing room and features the hot melting sole effect which is bound to grab the attention of many fashion followers and [sneaker addicts](https://www.trendhunter.com/trends/puma-and-salehe). Check Puma retailers to get a pair of MY-40 High Tops for yourself. I am wearing a pair of these, and must say, the mid-sole makes them really comfortable. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Breathable Footwear:** Disruptive innovation opportunity: Develop advanced materials and technologies to create shoes with improved breathability and comfort. - **Collaborative Design:** Disruptive innovation opportunity: Foster partnerships between fashion brands and designers to create unique and attention-grabbing footwear designs. - **Comfortable Mid-soles:** Disruptive innovation opportunity: Explore innovative materials and cushioning technologies to enhance the comfort of mid-soles in footwear. ### Who This Affects Most - **Footwear Industry:** Disruptive innovation opportunity: Integrate breathability and comfort-enhancing features into footwear designs to meet consumer demand for functional and stylish shoes. - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with renowned designers to create unique and eye-catching fashion pieces, including footwear. - **Materials Technology Industry:** Disruptive innovation opportunity: Develop advanced materials and cushioning technologies for mid-soles that offer superior comfort and long-lasting support. ## Related on Trend Hunter - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Collaborative Performance Sneakers](https://www.trendhunter.com/trends/hyper-paf.md) - [Spikey Base Collaborative Shoes](https://www.trendhunter.com/trends/puma-mostro-1.md) - [Collaboration Collapsible Heel Sneakers](https://www.trendhunter.com/trends/mita-sneakers-x-on-cloud-6-coast-mita.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Collaborative Fashion Puffy Boots](https://www.trendhunter.com/trends/the-boost-sneaker.md) - [Athlete Signature Pink Sneakers](https://www.trendhunter.com/trends/hali-1.md)