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# Fashionable Faux Picket Productions
Vogue Italia's 'The Mundane Is To Be Cherished' Mocks Strikes

By Jordy E | Published 2012-09-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-mundane-is-to-be-cherished
References: [mode.newslicious.net](http://mode.newslicious.net/2012/09/the-mundane-is-to-be-cherished-milla.html) & [vogue.it](http://www.vogue.it.com)

[Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia's September 2012 'The Mundane Is To Be Cherished' editorial is anything but mundane. Model Milla Jovovich commands a crowd of protestors in what appears to be a [mock demonstration](https://www.trendhunter.com/trends/selkies-the-libertine-collection), brought to life with brazen signs that read "Torture Is Barbaric" and "Abuse Of Power Comes As No surprise."

Though Vogue Italia's political and/or social contentions may be blurred here given the interspersion of relationship advice (the most apparent of which is a sign emblazoned with the phrase "Romantic Love Was Invented To Manipulate Women"), stylist Jacob K stole the show with his timeless ensembles.

[Vintage lace gowns](https://www.trendhunter.com/trends/studio-nicholson-fw25) with pleats, bows and excessive embroidery allowed Jovovich to stand out amid the chaos that is The Mundane Is To Be Cherished.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 46% | Activity: 10% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Socially Conscious Fashion:** Opportunity for fashion brands to create politically and socially charged campaigns.
- **Timeless Vintage Style:** Space for designers to incorporate vintage elements into modern fashion to create a standout look.
- **Mock Demonstrations:** Potential for organizations to use mock demonstrations as a creative way to make a statement.

### Where This Applies

- **Fashion:** Fashion brands can leverage political and social contentions to create impactful campaigns.
- **Design:** Designers can incorporate vintage lace gowns, pleats, bows, and excessive embroidery into their collections.
- **Activism:** Organizations can employ creative mock demonstrations as a form of peaceful protest and message spreading.

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