# LGBTQ-Supporting Candles The Motley is Offering a Uniquely Scented, Charitable Candle By Mishal Omar | Published 2018-04-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-motley References: [themotley](https://themotley.com/the-motley-burning-love-candle.html) The Motley is offering a candle titled Burning Love, which was made to support the [LGBTQ+](https://www.trendhunter.com/trends/high-on-pride-campaign) community and to help fund various initiatives promoting equality in sexuality and gender identity. The Burning Love candle is offered in limited quantities and is made up of 100% soy. The scents it contains include sandalwood, leather, myhhr, cannabis and bergamot – all of which are relatively gender neutral and would likely appeal to a wide range of consumers. The scents are meant to remind users of "a room filled with a worn leather reading chair, vintage books, and an old fashioned on the rocks." The Motley's Burning Love candle is [minimalist in its packaging design](https://www.trendhunter.com/trends/etiket-x-mandys), and is able to burn for 100 hours or more. All of the profits from the candle will go towards [LGBTQ+ equality](https://www.trendhunter.com/trends/2025-pride-campaign). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 18% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **LGBTQ+ Support:** Disruptive innovation opportunity: Developing products and services that support and promote LGBTQ+ rights and equality. - **Gender-neutral Scents:** Disruptive innovation opportunity: Creating gender-neutral fragrance options that appeal to a diverse range of consumers. - **Charitable Initiatives:** Disruptive innovation opportunity: Integrating charitable components into product offerings to align with consumer values and support important causes. ### Who This Affects Most - **Home Fragrance Industry:** Disruptive innovation opportunity: Introducing LGBTQ+-themed candles or home fragrance products to cater to the growing demand for inclusive and supportive consumer goods. - **Beauty and Personal Care Industry:** Disruptive innovation opportunity: Collaborating with LGBTQ+ organizations and influencers to create gender-neutral beauty and personal care products that promote inclusivity and equality. - **Social Impact Branding Industry:** Disruptive innovation opportunity: Assisting brands in developing and implementing social impact strategies that align with their values while making a positive difference in areas such as LGBTQ+ rights. ## Related on Trend Hunter - [Queer Beach-Themed Candles](https://www.trendhunter.com/trends/hanlans-candle.md) - [Pride-Celebrating Candle Collections](https://www.trendhunter.com/trends/yankee-candle-love-is-love-collection.md) - [Inclusive Candle Brands](https://www.trendhunter.com/trends/vigyl-1.md) - [Pride Month Candle Collections](https://www.trendhunter.com/trends/yankee-candle-x-friday-collective.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Sensuous Perfume-Inspired Candles](https://www.trendhunter.com/trends/pleasing-scented-candle-collection.md) - [Refined Candle Collections](https://www.trendhunter.com/trends/core-candle-collection.md) - [Limited-Edition Pride Pre-Rolls](https://www.trendhunter.com/trends/pride-prerolls.md) - [Mental Health Candle Campaigns](https://www.trendhunter.com/trends/gem-city-selfie-museum.md)