# Swagged-Out Mommy Raps British Mom Raps About Her Kids in the Motherhood By Jonathon Brown | Published 2012-12-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-motherhood References: [mashable](http://mashable.com/2012/12/18/mom-rap-fiat/) & [fiatcanada](http://www.fiatcanada.com/home/index.php) The Motherhood is a deadpan rap spoof in promotion for the [Fiat](https://www.trendhunter.com/trends/jlo-fiat-500e) 500L. The video has over 80, 000 views on [YouTube](https://www.trendhunter.com/trends/the-rizzler) in a few days. The concept of a rapping mom was originally done by [Toyota](https://www.trendhunter.com/trends/toyota-2) a few years ago in the 'Swagger Wagon' -- that video garnered over 11 million views. However, The Motherhood is executed exceptionally well and has the potential for a big international audience due to its British mom, but American hip hop appeal. The Motherhood attempts to communicate the attractiveness of the Fiat 500L for mothers, along with appealing to the massive hip hop sensibilities of today's pop culture environment. "This is my crib and these are my babes/my life and body have somewhat changed," raps the mom in The Motherhood. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Rapping Moms in Advertising:** Advertisers can capitalize on the success of rap videos featuring moms to target a specific demographic and create viral content. - **Cross-cultural Marketing:** The success of The Motherhood demonstrates the potential for cross-cultural marketing by blending British and American references in a relatable way. - **Brand Promotion Through Spoofs:** Creating spoofs, like The Motherhood, can be an effective and entertaining strategy for promoting a brand and generating online engagement. ### Sectors Adopting This - **Automotive:** Automotive companies can leverage the popularity of rap videos featuring moms to promote family-friendly vehicles like the Fiat 500L. - **Advertising and Marketing:** The success of The Motherhood highlights the importance of creating innovative and engaging content for effective advertising and marketing campaigns. - **Entertainment:** The Motherhood showcases the potential for entertainment companies to produce and distribute rap spoofs as a form of viral marketing. ## Related on Trend Hunter - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Custom Rap Songs](https://www.trendhunter.com/trends/paparap.md) - [Motherhood Community Support Apps](https://www.trendhunter.com/trends/mamahood-app.md) - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md)