# Immersive Cocktail Installations 'The Mostra' Creates the Feeling of Being Inside a Campari Drink By Laura McQuarrie | Published 2018-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-mostra References: [barmagazine](https://barmagazine.co.uk/art-installation-invites-consumers-to-step-inside-a-campari-cocktail/) & [lineupnow](https://lineupnow.com/event/campari-creates-the-mostra) For a limited time this autumn, [Campari](https://www.trendhunter.com/trends/negroni-bar-by-campari) Creates is setting up 'The Mostra' as a free-to-visit, [immersive art installation](https://www.trendhunter.com/trends/glass-and-words) in London that will make visitors feel as though they are actually inside of a Campari cocktail. The design of the installation created by artist Mark McClure promises to put people in a "a constantly shifting environment" that they may enjoy taking in alongside a Campari cocktail, which may be purchased on-site for £7. In particular, the design created by McClure takes cues from the effect of light on a cocktail and the interactions between liquid and glass. Campari brand ambassadors will be serving some of the most beloved [Campari cocktails](https://www.trendhunter.com/trends/summer-of-spritz-campaign) in London. As part of the Campari Creates residency, a number of Campari-inspired events will also be taking place, such as lectures and masterclasses. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Immersive Art Installations:** Opportunity to create immersive art installations that transport visitors into unique and captivating experiences. - **Multi-sensory Environments:** Potential to design multi-sensory environments that engage all senses and create a truly immersive experience for visitors. - **Brand Experiences:** Possibility to enhance brand experiences by creating immersive installations that immerse customers in the essence of the brand. ### Who This Affects Most - **Hospitality:** The hospitality industry can explore immersive installations to create unique and memorable experiences for guests. - **Art and Entertainment:** The art and entertainment industry can leverage immersive installations to push the boundaries of creativity and engage audiences in new ways. - **Food and Beverage:** The food and beverage industry can utilize immersive installations to elevate dining experiences and create a stronger connection with customers. ## Related on Trend Hunter - [Negroni Cocktail Bars](https://www.trendhunter.com/trends/negroni-bar-by-campari.md) - [Milan-Honoring Aperitif Packaging](https://www.trendhunter.com/trends/campari-bottle.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Immersive Aperitivo Partnerships](https://www.trendhunter.com/trends/official-spritz-partner.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Artistic Color-Changing Cocktails](https://www.trendhunter.com/trends/matisse-inspired-cocktails.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md)