# Adventurous Astronaut Commercials Dos Equis Sends the Most Interesting Man in the World to Space By Laura McQuarrie | Published 2016-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-most-interesting-man-in-the-world References: [youtube](https://www.youtube.com/watch?v=PwyA367LfaY) & [dosequis](http://www.dosequis.com/) The Most Interesting Man in the World has become a symbol of Dos Equis, but the brand will be ushering in a new man to be the face of its brand later this year. In order to give the Most Interesting Man a fitting send-off, Dos Equis' final commercial with this character says Adios Amigo not by saying it's the end, but by paying tribute to another great adventure. In this commercial, it's revealed that the Most Interesting Man is now headed on a one-way mission to Mars, from which he will not return. Before he rockets off into space, he says his goodbyes to those he has met along his many adventures. In the style of the legendary campaign, the final commercial on this Most Interesting Man in the World notes: "His only regret is not knowing what regret feels like." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Space Tourism:** Opportunity for businesses to capitalize on the growing interest in space travel as a luxury experience. - **Character Spin-offs:** Potential for brands to create new characters or storylines to continue engaging consumers and refreshing their brand image. - **Emotional Marketing:** Rise in emotional storytelling as a way to connect with consumers and leave a lasting impression. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage the popularity of space-themed commercials to promote their products and create unique marketing campaigns. - **Travel and Hospitality:** Travel and hospitality industries can explore partnerships and collaborations with space tourism companies to offer exclusive experiences for affluent travelers. - **Advertising and Marketing:** Advertising and marketing agencies can experiment with emotional storytelling techniques to create impactful and memorable campaigns for their clients. ## Related on Trend Hunter - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Artistic Mexican Beer Campaigns](https://www.trendhunter.com/trends/ni-perdon-ni-permiso.md) - [Space-Themed IPA Beers](https://www.trendhunter.com/trends/space-craft-ipa.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md)