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# Branded Bling Necklace
Freaky Collage of Logos in Gold

By annaOMline | Published 2007-06-21 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/the-most-branded-product-on-the-world
References: [refinery29shops](http://www.refinery29shops.com/product.php?productid=16349&cat=104&page=2#)

This Bling Bling necklace promoted as the "most branded product in the world," is a [textured pendant necklace](https://www.trendhunter.com/trends/elsa-peretti1) that takes industrial cues from household brands like Coca-Cola, Playboy, [Diesel](https://www.trendhunter.com/trends/diesel-3), BP, even Kleenex... to distinguish its artful design! Do you like to wear brands? this is your necklace!

**Implications** - Everyone has their favorite brands that they are unquestionably loyal to. This piece takes a consumer's love for a product one step further by letting them wear a logo to showoff the iconic brand name. This trend is showcasing the idea that consumers are really attached to major brand names and want to be able to have a closer tie with them. Businesses should look into putting their brand name into [fashionable accessories](https://www.trendhunter.com/trends/rocknot).

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 68% | Activity: 77% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Branded Fashion Accessories:** Opportunity to capitalize on consumer loyalty by creating fashionable accessories featuring iconic brand names.
- **Logo-wear:** Responding to the consumer desire to show off their favorite brands through wearable fashion.
- **Brand Loyalty Merchandise:** A growing market for products that allow consumers to display their attachment to major brand names in innovative ways.

### Where This Applies

- **Fashion and Apparel:** Collaborating with major brands to create branded fashion accessories that cater to consumer loyalty.
- **Consumer Goods:** Developing innovative and eye-catching logo-wear products that allow customers to proudly display their favorite brands.
- **Promotional Products:** Exploring opportunities to expand promotional merchandise beyond traditional items to include branded fashion accessories.

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